#AD2781#AD2781

#AD2781 is a mid, vivid pink. Relative luminance 0.119; OKLCH L 51.7% C 0.190 H 344.8°. Best body text is #FFFFFF at 6.21:1 contrast (WCAG AA passes).

Color values

HEX	#AD2781
RGB	rgb(173, 39, 129)
HSL	hsl(320, 63%, 42%)
HSV	hsv(320, 77%, 68%)
CMYK	cmyk(0%, 77.5%, 25.4%, 32.2%)
CIE-LAB	lab(41.09, 60.54, -18.77)
CIE-LCH	lch(41.09, 63.39, 342.78°)
OKLab	oklab(51.74% 0.1834 -0.05)
OKLCH	oklch(51.74% 0.19 344.8)
XYZ	xyz(21.9225, 11.9227, 21.9114)
Luminance	0.1192 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD2781 #27AD53

analogous

#9627AD #AD2781 #AD273E

triadic

#AD2781 #81AD27 #2781AD

tetradic

#AD2781 #AD9627 #27AD53 #273EAD

square

#AD2781 #AD9627 #27AD53 #273EAD

split-complementary

#AD2781 #3EAD27 #27AD96

monochromatic

#491037 #7B1C5C #AD2781 #D33EA2 #DF70BA

Accessibility & contrast

On white

6.21

#AD2781 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.38

#AD2781 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD2781

6.21:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD2781	#FFFFFF	#000000	##FFFFFF
##AD2781	1.00	6.21	3.38	6.21
#FFFFFF	6.21	1.00	21.00	1.00
#000000	3.38	21.00	1.00	21.00
##FFFFFF	6.21	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#385383

Deuteranopia (green-blind)

#62697E

Tritanopia (blue-blind)

#B92551

Achromatopsia (no color)

#616161

Design tokens & code

CSS

--color: #ad2781;
/* rgb */ color: rgb(173, 39, 129);
/* oklch */ color: oklch(51.7% 0.190 344.8);

Tailwind

colors: {
  custom: {
    50: '#ca70a5',
    500: '#ad2781',
    950: '#000000',
  },
}

SCSS

$custom: #ad2781;
$custom-light: #ca70a5;
$custom-dark: #000000;

JSON

{
  "hex": "#ad2781",
  "rgb": {
    "r": 173,
    "g": 39,
    "b": 129
  },
  "hsl": {
    "h": 319.701,
    "s": 63.208,
    "l": 41.569
  },
  "oklch": {
    "l": 0.51742,
    "c": 0.19012,
    "h": 344.8
  },
  "luminance": 0.1192
}

Semantic roles & 50–950 ramp

primary

#AD2781

secondary

#6AC688

accent

#E67842

background

#FCF7FA

surface

#F9EDF4

border

#D2C8CE

text

#14080F

muted

#827B7F

Preview Lab

Preview with #AD2781

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →