#AD2779#AD2779

#AD2779 is a mid, vivid pink. Relative luminance 0.117; OKLCH L 51.4% C 0.186 H 348.3°. Best body text is #FFFFFF at 6.28:1 contrast (WCAG AA passes).

Color values

HEX	#AD2779
RGB	rgb(173, 39, 121)
HSL	hsl(323, 63%, 42%)
HSV	hsv(323, 77%, 68%)
CMYK	cmyk(0%, 77.5%, 30.1%, 32.2%)
CIE-LAB	lab(40.76, 59.56, -14.32)
CIE-LCH	lch(40.76, 61.25, 346.48°)
OKLab	oklab(51.4% 0.1818 -0.0377)
OKLCH	oklch(51.4% 0.186 348.3)
XYZ	xyz(21.4114, 11.7182, 19.2197)
Luminance	0.1172 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD2779 #27AD5B

analogous

#9E27AD #AD2779 #AD2736

triadic

#AD2779 #79AD27 #2779AD

tetradic

#AD2779 #AD9E27 #27AD5B #2736AD

square

#AD2779 #AD9E27 #27AD5B #2736AD

split-complementary

#AD2779 #36AD27 #27AD9E

monochromatic

#491033 #7B1C56 #AD2779 #D33E99 #DF70B4

Accessibility & contrast

On white

6.28

#AD2779 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.34

#AD2779 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD2779

6.28:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD2779	#FFFFFF	#000000	##FFFFFF
##AD2779	1.00	6.28	3.34	6.28
#FFFFFF	6.28	1.00	21.00	1.00
#000000	3.34	21.00	1.00	21.00
##FFFFFF	6.28	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#3C517B

Deuteranopia (green-blind)

#646876

Tritanopia (blue-blind)

#BA204D

Achromatopsia (no color)

#606060

Design tokens & code

CSS

--color: #ad2779;
/* rgb */ color: rgb(173, 39, 121);
/* oklch */ color: oklch(51.4% 0.186 348.3);

Tailwind

colors: {
  custom: {
    50: '#ca6f9f',
    500: '#ad2779',
    950: '#000000',
  },
}

SCSS

$custom: #ad2779;
$custom-light: #ca6f9f;
$custom-dark: #000000;

JSON

{
  "hex": "#ad2779",
  "rgb": {
    "r": 173,
    "g": 39,
    "b": 121
  },
  "hsl": {
    "h": 323.284,
    "s": 63.208,
    "l": 41.569
  },
  "oklch": {
    "l": 0.51396,
    "c": 0.18563,
    "h": 348.3
  },
  "luminance": 0.11716
}

Semantic roles & 50–950 ramp

primary

#AD2779

secondary

#6AC68E

accent

#E68142

background

#FDF7F9

surface

#FAEDF2

border

#D3C8CC

text

#14080E

muted

#837B7E

Preview Lab

Preview with #AD2779

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →