#AD2774#AD2774

#AD2774 is a mid, vivid pink. Relative luminance 0.116; OKLCH L 51.2% C 0.183 H 350.6°. Best body text is #FFFFFF at 6.33:1 contrast (WCAG AA passes).

Color values

HEX	#AD2774
RGB	rgb(173, 39, 116)
HSL	hsl(326, 63%, 42%)
HSV	hsv(326, 77%, 68%)
CMYK	cmyk(0%, 77.5%, 32.9%, 32.2%)
CIE-LAB	lab(40.57, 58.97, -11.51)
CIE-LCH	lch(40.57, 60.08, 348.96°)
OKLab	oklab(51.19% 0.1806 -0.0299)
OKLCH	oklch(51.19% 0.183 350.6)
XYZ	xyz(21.1127, 11.5987, 17.6466)
Luminance	0.1160 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD2774 #27AD60

analogous

#A327AD #AD2774 #AD2731

triadic

#AD2774 #74AD27 #2774AD

tetradic

#AD2774 #ADA327 #27AD60 #2731AD

square

#AD2774 #ADA327 #27AD60 #2731AD

split-complementary

#AD2774 #31AD27 #27ADA3

monochromatic

#491031 #7B1C53 #AD2774 #D33E94 #DF70AF

Accessibility & contrast

On white

6.33

#AD2774 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.32

#AD2774 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD2774

6.33:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD2774	#FFFFFF	#000000	##FFFFFF
##AD2774	1.00	6.33	3.32	6.33
#FFFFFF	6.33	1.00	21.00	1.00
#000000	3.32	21.00	1.00	21.00
##FFFFFF	6.33	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#3F5076

Deuteranopia (green-blind)

#656871

Tritanopia (blue-blind)

#BA1C4A

Achromatopsia (no color)

#606060

Design tokens & code

CSS

--color: #ad2774;
/* rgb */ color: rgb(173, 39, 116);
/* oklch */ color: oklch(51.2% 0.183 350.6);

Tailwind

colors: {
  custom: {
    50: '#ca6f9c',
    500: '#ad2774',
    950: '#000000',
  },
}

SCSS

$custom: #ad2774;
$custom-light: #ca6f9c;
$custom-dark: #000000;

JSON

{
  "hex": "#ad2774",
  "rgb": {
    "r": 173,
    "g": 39,
    "b": 116
  },
  "hsl": {
    "h": 325.522,
    "s": 63.208,
    "l": 41.569
  },
  "oklch": {
    "l": 0.51192,
    "c": 0.18305,
    "h": 350.6
  },
  "luminance": 0.11596
}

Semantic roles & 50–950 ramp

primary

#AD2774

secondary

#6AC691

accent

#E68842

background

#FDF7F9

surface

#FAEDF2

border

#D3C8CC

text

#14080E

muted

#837B7E

Preview Lab

Preview with #AD2774

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →