#AD2773#AD2773

#AD2773 is a mid, vivid pink. Relative luminance 0.116; OKLCH L 51.2% C 0.183 H 351.0°. Best body text is #FFFFFF at 6.34:1 contrast (WCAG AA passes).

Color values

HEX	#AD2773
RGB	rgb(173, 39, 115)
HSL	hsl(326, 63%, 42%)
HSV	hsv(326, 77%, 68%)
CMYK	cmyk(0%, 77.5%, 33.5%, 32.2%)
CIE-LAB	lab(40.53, 58.86, -10.94)
CIE-LCH	lch(40.53, 59.86, 349.47°)
OKLab	oklab(51.15% 0.1803 -0.0284)
OKLCH	oklch(51.15% 0.183 351)
XYZ	xyz(21.0548, 11.5756, 17.3419)
Luminance	0.1157 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD2773 #27AD61

analogous

#A427AD #AD2773 #AD2730

triadic

#AD2773 #73AD27 #2773AD

tetradic

#AD2773 #ADA427 #27AD61 #2730AD

square

#AD2773 #ADA427 #27AD61 #2730AD

split-complementary

#AD2773 #30AD27 #27ADA4

monochromatic

#491031 #7B1C52 #AD2773 #D33E93 #DF70AF

Accessibility & contrast

On white

6.34

#AD2773 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.31

#AD2773 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD2773

6.34:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD2773	#FFFFFF	#000000	##FFFFFF
##AD2773	1.00	6.34	3.31	6.34
#FFFFFF	6.34	1.00	21.00	1.00
#000000	3.31	21.00	1.00	21.00
##FFFFFF	6.34	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#3F5075

Deuteranopia (green-blind)

#666870

Tritanopia (blue-blind)

#BA1C4A

Achromatopsia (no color)

#606060

Design tokens & code

CSS

--color: #ad2773;
/* rgb */ color: rgb(173, 39, 115);
/* oklch */ color: oklch(51.2% 0.183 351.0);

Tailwind

colors: {
  custom: {
    50: '#ca6f9b',
    500: '#ad2773',
    950: '#000000',
  },
}

SCSS

$custom: #ad2773;
$custom-light: #ca6f9b;
$custom-dark: #000000;

JSON

{
  "hex": "#ad2773",
  "rgb": {
    "r": 173,
    "g": 39,
    "b": 115
  },
  "hsl": {
    "h": 325.97,
    "s": 63.208,
    "l": 41.569
  },
  "oklch": {
    "l": 0.51152,
    "c": 0.18254,
    "h": 351
  },
  "luminance": 0.11573
}

Semantic roles & 50–950 ramp

primary

#AD2773

secondary

#6AC692

accent

#E68942

background

#FDF7F9

surface

#FAEDF2

border

#D3C8CC

text

#14080E

muted

#837B7E

Preview Lab

Preview with #AD2773

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →