#AD2760#AD2760

#AD2760 is a mid, vivid pink. Relative luminance 0.112; OKLCH L 50.5% C 0.175 H 0.2°. Best body text is #FFFFFF at 6.49:1 contrast (WCAG AA passes).

Color values

HEX	#AD2760
RGB	rgb(173, 39, 96)
HSL	hsl(334, 63%, 42%)
HSV	hsv(334, 77%, 68%)
CMYK	cmyk(0%, 77.5%, 44.5%, 32.2%)
CIE-LAB	lab(39.89, 56.86, 0.03)
CIE-LCH	lch(39.89, 56.86, 0.03°)
OKLab	oklab(50.47% 0.1747 0.0007)
OKLCH	oklch(50.47% 0.175 0.2)
XYZ	xyz(20.0720, 11.1825, 12.1655)
Luminance	0.1118 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD2760 #27AD74

analogous

#AD27A3 #AD2760 #AD3127

triadic

#AD2760 #60AD27 #2760AD

tetradic

#AD2760 #A3AD27 #27AD74 #3127AD

square

#AD2760 #A3AD27 #27AD74 #3127AD

split-complementary

#AD2760 #27AD31 #27A3AD

monochromatic

#491029 #7B1C44 #AD2760 #D33E7D #DF709F

Accessibility & contrast

On white

6.49

#AD2760 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.24

#AD2760 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD2760

6.49:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD2760	#FFFFFF	#000000	##FFFFFF
##AD2760	1.00	6.49	3.24	6.49
#FFFFFF	6.49	1.00	21.00	1.00
#000000	3.24	21.00	1.00	21.00
##FFFFFF	6.49	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#464E61

Deuteranopia (green-blind)

#6A675D

Tritanopia (blue-blind)

#BC0B40

Achromatopsia (no color)

#5E5E5E

Design tokens & code

CSS

--color: #ad2760;
/* rgb */ color: rgb(173, 39, 96);
/* oklch */ color: oklch(50.5% 0.175 0.2);

Tailwind

colors: {
  custom: {
    50: '#cb6f8d',
    500: '#ad2760',
    950: '#000000',
  },
}

SCSS

$custom: #ad2760;
$custom-light: #cb6f8d;
$custom-dark: #000000;

JSON

{
  "hex": "#ad2760",
  "rgb": {
    "r": 173,
    "g": 39,
    "b": 96
  },
  "hsl": {
    "h": 334.478,
    "s": 63.208,
    "l": 41.569
  },
  "oklch": {
    "l": 0.50467,
    "c": 0.17465,
    "h": 0.2
  },
  "luminance": 0.1118
}

Semantic roles & 50–950 ramp

primary

#AD2760

secondary

#6AC69F

accent

#E6A042

background

#FDF7F8

surface

#FAEDF0

border

#D3C8CB

text

#14080C

muted

#837B7D

Preview Lab

Preview with #AD2760

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →