#AD2743#AD2743

#AD2743 is a mid, vivid red. Relative luminance 0.107; OKLCH L 49.7% C 0.169 H 14.6°. Best body text is #FFFFFF at 6.67:1 contrast (WCAG AA passes).

Color values

HEX	#AD2743
RGB	rgb(173, 39, 67)
HSL	hsl(347, 63%, 42%)
HSV	hsv(347, 77%, 68%)
CMYK	cmyk(0%, 77.5%, 61.3%, 32.2%)
CIE-LAB	lab(39.14, 54.53, 17.38)
CIE-LCH	lch(39.14, 57.23, 17.68°)
OKLab	oklab(49.68% 0.1637 0.0425)
OKLCH	oklch(49.68% 0.169 14.6)
XYZ	xyz(18.9742, 10.7433, 6.3837)
Luminance	0.1074 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD2743 #27AD91

analogous

#AD2786 #AD2743 #AD4E27

triadic

#AD2743 #43AD27 #2743AD

tetradic

#AD2743 #86AD27 #27AD91 #4E27AD

square

#AD2743 #86AD27 #27AD91 #4E27AD

split-complementary

#AD2743 #27AD4E #2786AD

monochromatic

#49101C #7B1C30 #AD2743 #D33E5D #DF7087

Accessibility & contrast

On white

6.67

#AD2743 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.15

#AD2743 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD2743

6.67:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD2743	#FFFFFF	#000000	##FFFFFF
##AD2743	1.00	6.67	3.15	6.67
#FFFFFF	6.67	1.00	21.00	1.00
#000000	3.15	21.00	1.00	21.00
##FFFFFF	6.67	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#4D4A43

Deuteranopia (green-blind)

#6F663F

Tritanopia (blue-blind)

#BE0033

Achromatopsia (no color)

#5C5C5C

Design tokens & code

CSS

--color: #ad2743;
/* rgb */ color: rgb(173, 39, 67);
/* oklch */ color: oklch(49.7% 0.169 14.6);

Tailwind

colors: {
  custom: {
    50: '#cd6e76',
    500: '#ad2743',
    950: '#000000',
  },
}

SCSS

$custom: #ad2743;
$custom-light: #cd6e76;
$custom-dark: #000000;

JSON

{
  "hex": "#ad2743",
  "rgb": {
    "r": 173,
    "g": 39,
    "b": 67
  },
  "hsl": {
    "h": 347.463,
    "s": 63.208,
    "l": 41.569
  },
  "oklch": {
    "l": 0.49679,
    "c": 0.16915,
    "h": 14.6
  },
  "luminance": 0.10741
}

Semantic roles & 50–950 ramp

primary

#AD2743

secondary

#6AC6B2

accent

#E6C442

background

#FDF7F7

surface

#FAEDED

border

#D3C8C8

text

#150808

muted

#837B7B

Preview Lab

Preview with #AD2743

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →