#AD2741#AD2741

#AD2741 is a mid, vivid red. Relative luminance 0.107; OKLCH L 49.6% C 0.169 H 15.5°. Best body text is #FFFFFF at 6.68:1 contrast (WCAG AA passes).

Color values

HEX	#AD2741
RGB	rgb(173, 39, 65)
HSL	hsl(348, 63%, 42%)
HSV	hsv(348, 77%, 68%)
CMYK	cmyk(0%, 77.5%, 62.4%, 32.2%)
CIE-LAB	lab(39.10, 54.40, 18.59)
CIE-LCH	lch(39.10, 57.49, 18.87°)
OKLab	oklab(49.64% 0.1629 0.0452)
OKLCH	oklch(49.64% 0.169 15.5)
XYZ	xyz(18.9152, 10.7197, 6.0731)
Luminance	0.1072 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD2741 #27AD93

analogous

#AD2784 #AD2741 #AD5027

triadic

#AD2741 #41AD27 #2741AD

tetradic

#AD2741 #84AD27 #27AD93 #5027AD

square

#AD2741 #84AD27 #27AD93 #5027AD

split-complementary

#AD2741 #27AD50 #2784AD

monochromatic

#49101B #7B1C2E #AD2741 #D33E5B #DF7085

Accessibility & contrast

On white

6.68

#AD2741 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.14

#AD2741 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD2741

6.68:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD2741	#FFFFFF	#000000	##FFFFFF
##AD2741	1.00	6.68	3.14	6.68
#FFFFFF	6.68	1.00	21.00	1.00
#000000	3.14	21.00	1.00	21.00
##FFFFFF	6.68	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#4D4A41

Deuteranopia (green-blind)

#6F663D

Tritanopia (blue-blind)

#BE0032

Achromatopsia (no color)

#5C5C5C

Design tokens & code

CSS

--color: #ad2741;
/* rgb */ color: rgb(173, 39, 65);
/* oklch */ color: oklch(49.6% 0.169 15.5);

Tailwind

colors: {
  custom: {
    50: '#cd6e75',
    500: '#ad2741',
    950: '#000000',
  },
}

SCSS

$custom: #ad2741;
$custom-light: #cd6e75;
$custom-dark: #000000;

JSON

{
  "hex": "#ad2741",
  "rgb": {
    "r": 173,
    "g": 39,
    "b": 65
  },
  "hsl": {
    "h": 348.358,
    "s": 63.208,
    "l": 41.569
  },
  "oklch": {
    "l": 0.49636,
    "c": 0.16908,
    "h": 15.5
  },
  "luminance": 0.10717
}

Semantic roles & 50–950 ramp

primary

#AD2741

secondary

#6AC6B4

accent

#E6C642

background

#FDF7F7

surface

#FBEDED

border

#D4C8C8

text

#150808

muted

#837B7B

Preview Lab

Preview with #AD2741

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →