#AD2740#AD2740

#AD2740 is a mid, vivid red. Relative luminance 0.107; OKLCH L 49.6% C 0.169 H 16.0°. Best body text is #FFFFFF at 6.69:1 contrast (WCAG AA passes).

Color values

HEX	#AD2740
RGB	rgb(173, 39, 64)
HSL	hsl(349, 63%, 42%)
HSV	hsv(349, 77%, 68%)
CMYK	cmyk(0%, 77.5%, 63%, 32.2%)
CIE-LAB	lab(39.08, 54.34, 19.20)
CIE-LCH	lch(39.08, 57.63, 19.46°)
OKLab	oklab(49.61% 0.1625 0.0465)
OKLCH	oklch(49.61% 0.169 16)
XYZ	xyz(18.8865, 10.7083, 5.9219)
Luminance	0.1071 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD2740 #27AD94

analogous

#AD2783 #AD2740 #AD5127

triadic

#AD2740 #40AD27 #2740AD

tetradic

#AD2740 #83AD27 #27AD94 #5127AD

square

#AD2740 #83AD27 #27AD94 #5127AD

split-complementary

#AD2740 #27AD51 #2783AD

monochromatic

#49101B #7B1C2E #AD2740 #D33E5A #DF7084

Accessibility & contrast

On white

6.69

#AD2740 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.14

#AD2740 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD2740

6.69:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD2740	#FFFFFF	#000000	##FFFFFF
##AD2740	1.00	6.69	3.14	6.69
#FFFFFF	6.69	1.00	21.00	1.00
#000000	3.14	21.00	1.00	21.00
##FFFFFF	6.69	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#4D4A40

Deuteranopia (green-blind)

#6F663C

Tritanopia (blue-blind)

#BE0032

Achromatopsia (no color)

#5C5C5C

Design tokens & code

CSS

--color: #ad2740;
/* rgb */ color: rgb(173, 39, 64);
/* oklch */ color: oklch(49.6% 0.169 16.0);

Tailwind

colors: {
  custom: {
    50: '#cd6e74',
    500: '#ad2740',
    950: '#000000',
  },
}

SCSS

$custom: #ad2740;
$custom-light: #cd6e74;
$custom-dark: #000000;

JSON

{
  "hex": "#ad2740",
  "rgb": {
    "r": 173,
    "g": 39,
    "b": 64
  },
  "hsl": {
    "h": 348.806,
    "s": 63.208,
    "l": 41.569
  },
  "oklch": {
    "l": 0.49615,
    "c": 0.16905,
    "h": 16
  },
  "luminance": 0.10705
}

Semantic roles & 50–950 ramp

primary

#AD2740

secondary

#6AC6B4

accent

#E6C842

background

#FDF7F7

surface

#FBEDED

border

#D4C8C8

text

#150808

muted

#837B7B

Preview Lab

Preview with #AD2740

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →