#AD2732#AD2732

#AD2732 is a mid, vivid red. Relative luminance 0.106; OKLCH L 49.4% C 0.169 H 22.1°. Best body text is #FFFFFF at 6.75:1 contrast (WCAG AA passes).

Color values

HEX	#AD2732
RGB	rgb(173, 39, 50)
HSL	hsl(355, 63%, 42%)
HSV	hsv(355, 77%, 68%)
CMYK	cmyk(0%, 77.5%, 71.1%, 32.2%)
CIE-LAB	lab(38.84, 53.56, 27.63)
CIE-LCH	lch(38.84, 60.27, 27.28°)
OKLab	oklab(49.36% 0.1571 0.0637)
OKLCH	oklch(49.36% 0.169 22.1)
XYZ	xyz(18.5369, 10.5684, 4.0809)
Luminance	0.1057 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD2732 #27ADA2

analogous

#AD2775 #AD2732 #AD5F27

triadic

#AD2732 #32AD27 #2732AD

tetradic

#AD2732 #75AD27 #27ADA2 #5F27AD

square

#AD2732 #75AD27 #27ADA2 #5F27AD

split-complementary

#AD2732 #27AD5F #2775AD

monochromatic

#491015 #7B1C24 #AD2732 #D33E4A #DF7079

Accessibility & contrast

On white

6.75

#AD2732 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.11

#AD2732 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD2732

6.75:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD2732	#FFFFFF	#000000	##FFFFFF
##AD2732	1.00	6.75	3.11	6.75
#FFFFFF	6.75	1.00	21.00	1.00
#000000	3.11	21.00	1.00	21.00
##FFFFFF	6.75	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#4F4931

Deuteranopia (green-blind)

#71662E

Tritanopia (blue-blind)

#BE002C

Achromatopsia (no color)

#5B5B5B

Design tokens & code

CSS

--color: #ad2732;
/* rgb */ color: rgb(173, 39, 50);
/* oklch */ color: oklch(49.4% 0.169 22.1);

Tailwind

colors: {
  custom: {
    50: '#ce6d6a',
    500: '#ad2732',
    950: '#000000',
  },
}

SCSS

$custom: #ad2732;
$custom-light: #ce6d6a;
$custom-dark: #000000;

JSON

{
  "hex": "#ad2732",
  "rgb": {
    "r": 173,
    "g": 39,
    "b": 50
  },
  "hsl": {
    "h": 355.075,
    "s": 63.208,
    "l": 41.569
  },
  "oklch": {
    "l": 0.49359,
    "c": 0.16947,
    "h": 22.1
  },
  "luminance": 0.10566
}

Semantic roles & 50–950 ramp

primary

#AD2732

secondary

#6AC6BE

accent

#E6D942

background

#FDF7F6

surface

#FBEDEB

border

#D4C8C6

text

#150806

muted

#837B7A

Preview Lab

Preview with #AD2732

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →