#AD2677#AD2677

#AD2677 is a mid, vivid pink. Relative luminance 0.116; OKLCH L 51.2% C 0.186 H 349.1°. Best body text is #FFFFFF at 6.32:1 contrast (WCAG AA passes).

Color values

HEX	#AD2677
RGB	rgb(173, 38, 119)
HSL	hsl(324, 64%, 41%)
HSV	hsv(324, 78%, 68%)
CMYK	cmyk(0%, 78%, 31.2%, 32.2%)
CIE-LAB	lab(40.58, 59.62, -13.36)
CIE-LCH	lch(40.58, 61.10, 347.37°)
OKLab	oklab(51.24% 0.1823 -0.035)
OKLCH	oklch(51.24% 0.186 349.1)
XYZ	xyz(21.2576, 11.6049, 18.5697)
Luminance	0.1160 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD2677 #26AD5C

analogous

#A026AD #AD2677 #AD2634

triadic

#AD2677 #77AD26 #2677AD

tetradic

#AD2677 #ADA026 #26AD5C #2634AD

square

#AD2677 #ADA026 #26AD5C #2634AD

split-complementary

#AD2677 #34AD26 #26ADA0

monochromatic

#491032 #7B1B54 #AD2677 #D43C97 #DF6EB2

Accessibility & contrast

On white

6.32

#AD2677 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.32

#AD2677 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD2677

6.32:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD2677	#FFFFFF	#000000	##FFFFFF
##AD2677	1.00	6.32	3.32	6.32
#FFFFFF	6.32	1.00	21.00	1.00
#000000	3.32	21.00	1.00	21.00
##FFFFFF	6.32	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#3D5179

Deuteranopia (green-blind)

#646874

Tritanopia (blue-blind)

#BA1D4C

Achromatopsia (no color)

#606060

Design tokens & code

CSS

--color: #ad2677;
/* rgb */ color: rgb(173, 38, 119);
/* oklch */ color: oklch(51.2% 0.186 349.1);

Tailwind

colors: {
  custom: {
    50: '#ca6f9e',
    500: '#ad2677',
    950: '#000000',
  },
}

SCSS

$custom: #ad2677;
$custom-light: #ca6f9e;
$custom-dark: #000000;

JSON

{
  "hex": "#ad2677",
  "rgb": {
    "r": 173,
    "g": 38,
    "b": 119
  },
  "hsl": {
    "h": 324,
    "s": 63.981,
    "l": 41.373
  },
  "oklch": {
    "l": 0.51237,
    "c": 0.18558,
    "h": 349.1
  },
  "luminance": 0.11602
}

Semantic roles & 50–950 ramp

primary

#AD2677

secondary

#69C68E

accent

#E78341

background

#FDF7F9

surface

#FAEDF2

border

#D3C8CC

text

#14080E

muted

#837B7E

Preview Lab

Preview with #AD2677

Body copy rendered with the generated semantic roles for this colour.

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