#AD2664#AD2664

#AD2664 is a mid, vivid pink. Relative luminance 0.112; OKLCH L 50.5% C 0.177 H 358.1°. Best body text is #FFFFFF at 6.49:1 contrast (WCAG AA passes).

Color values

HEX	#AD2664
RGB	rgb(173, 38, 100)
HSL	hsl(332, 64%, 41%)
HSV	hsv(332, 78%, 68%)
CMYK	cmyk(0%, 78%, 42.2%, 32.2%)
CIE-LAB	lab(39.90, 57.56, -2.47)
CIE-LCH	lch(39.90, 57.61, 357.54°)
OKLab	oklab(50.52% 0.177 -0.0058)
OKLCH	oklch(50.52% 0.177 358.1)
XYZ	xyz(20.2285, 11.1932, 13.1494)
Luminance	0.1119 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD2664 #26AD6F

analogous

#AD26A8 #AD2664 #AD2B26

triadic

#AD2664 #64AD26 #2664AD

tetradic

#AD2664 #A8AD26 #26AD6F #2B26AD

square

#AD2664 #A8AD26 #26AD6F #2B26AD

split-complementary

#AD2664 #26AD2B #26A8AD

monochromatic

#49102A #7B1B47 #AD2664 #D43C82 #DF6EA2

Accessibility & contrast

On white

6.49

#AD2664 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.24

#AD2664 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD2664

6.49:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD2664	#FFFFFF	#000000	##FFFFFF
##AD2664	1.00	6.49	3.24	6.49
#FFFFFF	6.49	1.00	21.00	1.00
#000000	3.24	21.00	1.00	21.00
##FFFFFF	6.49	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#444E66

Deuteranopia (green-blind)

#696761

Tritanopia (blue-blind)

#BC0D42

Achromatopsia (no color)

#5E5E5E

Design tokens & code

CSS

--color: #ad2664;
/* rgb */ color: rgb(173, 38, 100);
/* oklch */ color: oklch(50.5% 0.177 358.1);

Tailwind

colors: {
  custom: {
    50: '#cb6e90',
    500: '#ad2664',
    950: '#000000',
  },
}

SCSS

$custom: #ad2664;
$custom-light: #cb6e90;
$custom-dark: #000000;

JSON

{
  "hex": "#ad2664",
  "rgb": {
    "r": 173,
    "g": 38,
    "b": 100
  },
  "hsl": {
    "h": 332.444,
    "s": 63.981,
    "l": 41.373
  },
  "oklch": {
    "l": 0.50521,
    "c": 0.17704,
    "h": 358.1
  },
  "luminance": 0.11191
}

Semantic roles & 50–950 ramp

primary

#AD2664

secondary

#69C69B

accent

#E79B41

background

#FDF7F8

surface

#FAEDF0

border

#D3C8CB

text

#14080C

muted

#837B7D

Preview Lab

Preview with #AD2664

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →