#AD2663#AD2663

#AD2663 is a mid, vivid pink. Relative luminance 0.112; OKLCH L 50.5% C 0.177 H 358.6°. Best body text is #FFFFFF at 6.49:1 contrast (WCAG AA passes).

Color values

HEX	#AD2663
RGB	rgb(173, 38, 99)
HSL	hsl(333, 64%, 41%)
HSV	hsv(333, 78%, 68%)
CMYK	cmyk(0%, 78%, 42.8%, 32.2%)
CIE-LAB	lab(39.87, 57.46, -1.89)
CIE-LCH	lch(39.87, 57.49, 358.12°)
OKLab	oklab(50.49% 0.1766 -0.0042)
OKLCH	oklch(50.49% 0.177 358.6)
XYZ	xyz(20.1804, 11.1740, 12.8961)
Luminance	0.1117 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD2663 #26AD70

analogous

#AD26A7 #AD2663 #AD2D26

triadic

#AD2663 #63AD26 #2663AD

tetradic

#AD2663 #A7AD26 #26AD70 #2D26AD

square

#AD2663 #A7AD26 #26AD70 #2D26AD

split-complementary

#AD2663 #26AD2D #26A7AD

monochromatic

#49102A #7B1B46 #AD2663 #D43C81 #DF6EA1

Accessibility & contrast

On white

6.49

#AD2663 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.23

#AD2663 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD2663

6.49:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD2663	#FFFFFF	#000000	##FFFFFF
##AD2663	1.00	6.49	3.23	6.49
#FFFFFF	6.49	1.00	21.00	1.00
#000000	3.23	21.00	1.00	21.00
##FFFFFF	6.49	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#444E64

Deuteranopia (green-blind)

#696760

Tritanopia (blue-blind)

#BC0C41

Achromatopsia (no color)

#5E5E5E

Design tokens & code

CSS

--color: #ad2663;
/* rgb */ color: rgb(173, 38, 99);
/* oklch */ color: oklch(50.5% 0.177 358.6);

Tailwind

colors: {
  custom: {
    50: '#cb6e8f',
    500: '#ad2663',
    950: '#000000',
  },
}

SCSS

$custom: #ad2663;
$custom-light: #cb6e8f;
$custom-dark: #000000;

JSON

{
  "hex": "#ad2663",
  "rgb": {
    "r": 173,
    "g": 38,
    "b": 99
  },
  "hsl": {
    "h": 332.889,
    "s": 63.981,
    "l": 41.373
  },
  "oklch": {
    "l": 0.50487,
    "c": 0.17667,
    "h": 358.6
  },
  "luminance": 0.11171
}

Semantic roles & 50–950 ramp

primary

#AD2663

secondary

#69C69C

accent

#E79C41

background

#FDF7F8

surface

#FAEDF0

border

#D3C8CB

text

#14080C

muted

#837B7D

Preview Lab

Preview with #AD2663

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →