#AD2661#AD2661

#AD2661 is a mid, vivid pink. Relative luminance 0.111; OKLCH L 50.4% C 0.176 H 359.6°. Best body text is #FFFFFF at 6.51:1 contrast (WCAG AA passes).

Color values

HEX	#AD2661
RGB	rgb(173, 38, 97)
HSL	hsl(334, 64%, 41%)
HSV	hsv(334, 78%, 68%)
CMYK	cmyk(0%, 78%, 43.9%, 32.2%)
CIE-LAB	lab(39.81, 57.26, -0.72)
CIE-LCH	lch(39.81, 57.27, 359.28°)
OKLab	oklab(50.42% 0.176 -0.0012)
OKLCH	oklch(50.42% 0.176 359.6)
XYZ	xyz(20.0859, 11.1362, 12.3987)
Luminance	0.1113 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD2661 #26AD72

analogous

#AD26A5 #AD2661 #AD2F26

triadic

#AD2661 #61AD26 #2661AD

tetradic

#AD2661 #A5AD26 #26AD72 #2F26AD

square

#AD2661 #A5AD26 #26AD72 #2F26AD

split-complementary

#AD2661 #26AD2F #26A5AD

monochromatic

#491029 #7B1B45 #AD2661 #D43C7F #DF6EA0

Accessibility & contrast

On white

6.51

#AD2661 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.23

#AD2661 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD2661

6.51:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD2661	#FFFFFF	#000000	##FFFFFF
##AD2661	1.00	6.51	3.23	6.51
#FFFFFF	6.51	1.00	21.00	1.00
#000000	3.23	21.00	1.00	21.00
##FFFFFF	6.51	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#454D62

Deuteranopia (green-blind)

#6A675E

Tritanopia (blue-blind)

#BC0A40

Achromatopsia (no color)

#5E5E5E

Design tokens & code

CSS

--color: #ad2661;
/* rgb */ color: rgb(173, 38, 97);
/* oklch */ color: oklch(50.4% 0.176 359.6);

Tailwind

colors: {
  custom: {
    50: '#cb6e8d',
    500: '#ad2661',
    950: '#000000',
  },
}

SCSS

$custom: #ad2661;
$custom-light: #cb6e8d;
$custom-dark: #000000;

JSON

{
  "hex": "#ad2661",
  "rgb": {
    "r": 173,
    "g": 38,
    "b": 97
  },
  "hsl": {
    "h": 333.778,
    "s": 63.981,
    "l": 41.373
  },
  "oklch": {
    "l": 0.5042,
    "c": 0.17597,
    "h": 359.6
  },
  "luminance": 0.11134
}

Semantic roles & 50–950 ramp

primary

#AD2661

secondary

#69C69D

accent

#E79E41

background

#FDF7F8

surface

#FAEDF0

border

#D3C8CB

text

#14080C

muted

#837B7D

Preview Lab

Preview with #AD2661

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →