#AD264D#AD264D

#AD264D is a mid, vivid pink. Relative luminance 0.108; OKLCH L 49.8% C 0.171 H 9.5°. Best body text is #FFFFFF at 6.64:1 contrast (WCAG AA passes).

Color values

HEX#AD264D
RGBrgb(173, 38, 77)
HSLhsl(343, 64%, 41%)
HSVhsv(343, 78%, 68%)
CMYKcmyk(0%, 78%, 55.5%, 32.2%)
CIE-LABlab(39.26, 55.55, 11.19)
CIE-LCHlch(39.26, 56.66, 11.39°)
OKLaboklab(49.83% 0.1687 0.0283)
OKLCHoklch(49.83% 0.171 9.5)
XYZxyz(19.2681, 10.8091, 8.0915)
Luminance0.1081 (WCAG relative)
Temperaturewarm
Familypink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary
#AD264D #26AD86
analogous
#AD2691 #AD264D #AD4326
triadic
#AD264D #4DAD26 #264DAD
tetradic
#AD264D #91AD26 #26AD86 #4326AD
square
#AD264D #91AD26 #26AD86 #4326AD
split-complementary
#AD264D #26AD43 #2691AD
monochromatic
#491020 #7B1B37 #AD264D #D43C68 #DF6E8F

Accessibility & contrast

On white

6.64
#AD264D on #FFFFFF
AA ✓AA large ✓AAA ✗

On black

3.16
#AD264D on #000000
AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD264D
6.64:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg##AD264D#FFFFFF#000000##FFFFFF
##AD264D1.006.643.166.64
#FFFFFF6.641.0021.001.00
#0000003.1621.001.0021.00
##FFFFFF6.641.0021.001.00

Color blindness preview

Protanopia (red-blind)
#4A4B4E
Deuteranopia (green-blind)
#6D664A
Tritanopia (blue-blind)
#BD0037
Achromatopsia (no color)
#5C5C5C

Design tokens & code

CSS
--color: #ad264d;
/* rgb */ color: rgb(173, 38, 77);
/* oklch */ color: oklch(49.8% 0.171 9.5);
Tailwind
colors: {
  custom: {
    50: '#cc6e7e',
    500: '#ad264d',
    950: '#000000',
  },
}
SCSS
$custom: #ad264d;
$custom-light: #cc6e7e;
$custom-dark: #000000;
JSON
{
  "hex": "#ad264d",
  "rgb": {
    "r": 173,
    "g": 38,
    "b": 77
  },
  "hsl": {
    "h": 342.667,
    "s": 63.981,
    "l": 41.373
  },
  "oklch": {
    "l": 0.49834,
    "c": 0.17104,
    "h": 9.5
  },
  "luminance": 0.10806
}

Semantic roles & 50–950 ramp

primary
#AD264D
secondary
#69C6AB
accent
#E7B741
background
#FDF7F7
surface
#FAEDEE
border
#D3C8C9
text
#150809
muted
#837B7B

Preview Lab

Preview with #AD264D

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →

#AD264D Color — HEX, RGB, HSL, OKLCH & Contrast — Tintiva