#AD264D#AD264D

#AD264D is a mid, vivid pink. Relative luminance 0.108; OKLCH L 49.8% C 0.171 H 9.5°. Best body text is #FFFFFF at 6.64:1 contrast (WCAG AA passes).

Color values

HEX	#AD264D
RGB	rgb(173, 38, 77)
HSL	hsl(343, 64%, 41%)
HSV	hsv(343, 78%, 68%)
CMYK	cmyk(0%, 78%, 55.5%, 32.2%)
CIE-LAB	lab(39.26, 55.55, 11.19)
CIE-LCH	lch(39.26, 56.66, 11.39°)
OKLab	oklab(49.83% 0.1687 0.0283)
OKLCH	oklch(49.83% 0.171 9.5)
XYZ	xyz(19.2681, 10.8091, 8.0915)
Luminance	0.1081 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD264D #26AD86

analogous

#AD2691 #AD264D #AD4326

triadic

#AD264D #4DAD26 #264DAD

tetradic

#AD264D #91AD26 #26AD86 #4326AD

square

#AD264D #91AD26 #26AD86 #4326AD

split-complementary

#AD264D #26AD43 #2691AD

monochromatic

#491020 #7B1B37 #AD264D #D43C68 #DF6E8F

Accessibility & contrast

On white

6.64

#AD264D on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.16

#AD264D on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD264D

6.64:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD264D	#FFFFFF	#000000	##FFFFFF
##AD264D	1.00	6.64	3.16	6.64
#FFFFFF	6.64	1.00	21.00	1.00
#000000	3.16	21.00	1.00	21.00
##FFFFFF	6.64	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#4A4B4E

Deuteranopia (green-blind)

#6D664A

Tritanopia (blue-blind)

#BD0037

Achromatopsia (no color)

#5C5C5C

Design tokens & code

CSS

--color: #ad264d;
/* rgb */ color: rgb(173, 38, 77);
/* oklch */ color: oklch(49.8% 0.171 9.5);

Tailwind

colors: {
  custom: {
    50: '#cc6e7e',
    500: '#ad264d',
    950: '#000000',
  },
}

SCSS

$custom: #ad264d;
$custom-light: #cc6e7e;
$custom-dark: #000000;

JSON

{
  "hex": "#ad264d",
  "rgb": {
    "r": 173,
    "g": 38,
    "b": 77
  },
  "hsl": {
    "h": 342.667,
    "s": 63.981,
    "l": 41.373
  },
  "oklch": {
    "l": 0.49834,
    "c": 0.17104,
    "h": 9.5
  },
  "luminance": 0.10806
}

Semantic roles & 50–950 ramp

primary

#AD264D

secondary

#69C6AB

accent

#E7B741

background

#FDF7F7

surface

#FAEDEE

border

#D3C8C9

text

#150809

muted

#837B7B

Preview Lab

Preview with #AD264D

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →