#AD264C#AD264C

#AD264C is a mid, vivid pink. Relative luminance 0.108; OKLCH L 49.8% C 0.171 H 10.0°. Best body text is #FFFFFF at 6.65:1 contrast (WCAG AA passes).

Color values

HEX	#AD264C
RGB	rgb(173, 38, 76)
HSL	hsl(343, 64%, 41%)
HSV	hsv(343, 78%, 68%)
CMYK	cmyk(0%, 78%, 56.1%, 32.2%)
CIE-LAB	lab(39.23, 55.47, 11.79)
CIE-LCH	lch(39.23, 56.71, 12.00°)
OKLab	oklab(49.81% 0.1683 0.0298)
OKLCH	oklch(49.81% 0.171 10)
XYZ	xyz(19.2331, 10.7950, 7.9070)
Luminance	0.1079 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD264C #26AD87

analogous

#AD2690 #AD264C #AD4426

triadic

#AD264C #4CAD26 #264CAD

tetradic

#AD264C #90AD26 #26AD87 #4426AD

square

#AD264C #90AD26 #26AD87 #4426AD

split-complementary

#AD264C #26AD44 #2690AD

monochromatic

#491020 #7B1B36 #AD264C #D43C67 #DF6E8E

Accessibility & contrast

On white

6.65

#AD264C on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.16

#AD264C on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD264C

6.65:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD264C	#FFFFFF	#000000	##FFFFFF
##AD264C	1.00	6.65	3.16	6.65
#FFFFFF	6.65	1.00	21.00	1.00
#000000	3.16	21.00	1.00	21.00
##FFFFFF	6.65	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#4A4B4D

Deuteranopia (green-blind)

#6D6649

Tritanopia (blue-blind)

#BD0036

Achromatopsia (no color)

#5C5C5C

Design tokens & code

CSS

--color: #ad264c;
/* rgb */ color: rgb(173, 38, 76);
/* oklch */ color: oklch(49.8% 0.171 10.0);

Tailwind

colors: {
  custom: {
    50: '#cc6e7d',
    500: '#ad264c',
    950: '#000000',
  },
}

SCSS

$custom: #ad264c;
$custom-light: #cc6e7d;
$custom-dark: #000000;

JSON

{
  "hex": "#ad264c",
  "rgb": {
    "r": 173,
    "g": 38,
    "b": 76
  },
  "hsl": {
    "h": 343.111,
    "s": 63.981,
    "l": 41.373
  },
  "oklch": {
    "l": 0.49809,
    "c": 0.1709,
    "h": 10
  },
  "luminance": 0.10792
}

Semantic roles & 50–950 ramp

primary

#AD264C

secondary

#69C6AC

accent

#E7B841

background

#FDF7F7

surface

#FAEDEE

border

#D3C8C9

text

#150809

muted

#837B7B

Preview Lab

Preview with #AD264C

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →