#AD264B#AD264B

#AD264B is a mid, vivid pink. Relative luminance 0.108; OKLCH L 49.8% C 0.171 H 10.5°. Best body text is #FFFFFF at 6.65:1 contrast (WCAG AA passes).

Color values

HEX	#AD264B
RGB	rgb(173, 38, 75)
HSL	hsl(344, 64%, 41%)
HSV	hsv(344, 78%, 68%)
CMYK	cmyk(0%, 78%, 56.6%, 32.2%)
CIE-LAB	lab(39.21, 55.40, 12.39)
CIE-LCH	lch(39.21, 56.77, 12.61°)
OKLab	oklab(49.78% 0.1679 0.0312)
OKLCH	oklch(49.78% 0.171 10.5)
XYZ	xyz(19.1986, 10.7812, 7.7253)
Luminance	0.1078 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD264B #26AD88

analogous

#AD268F #AD264B #AD4526

triadic

#AD264B #4BAD26 #264BAD

tetradic

#AD264B #8FAD26 #26AD88 #4526AD

square

#AD264B #8FAD26 #26AD88 #4526AD

split-complementary

#AD264B #26AD45 #268FAD

monochromatic

#49101F #7B1B35 #AD264B #D43C66 #DF6E8D

Accessibility & contrast

On white

6.65

#AD264B on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.16

#AD264B on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD264B

6.65:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD264B	#FFFFFF	#000000	##FFFFFF
##AD264B	1.00	6.65	3.16	6.65
#FFFFFF	6.65	1.00	21.00	1.00
#000000	3.16	21.00	1.00	21.00
##FFFFFF	6.65	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#4B4B4C

Deuteranopia (green-blind)

#6D6648

Tritanopia (blue-blind)

#BD0036

Achromatopsia (no color)

#5C5C5C

Design tokens & code

CSS

--color: #ad264b;
/* rgb */ color: rgb(173, 38, 75);
/* oklch */ color: oklch(49.8% 0.171 10.5);

Tailwind

colors: {
  custom: {
    50: '#cc6e7d',
    500: '#ad264b',
    950: '#000000',
  },
}

SCSS

$custom: #ad264b;
$custom-light: #cc6e7d;
$custom-dark: #000000;

JSON

{
  "hex": "#ad264b",
  "rgb": {
    "r": 173,
    "g": 38,
    "b": 75
  },
  "hsl": {
    "h": 343.556,
    "s": 63.981,
    "l": 41.373
  },
  "oklch": {
    "l": 0.49784,
    "c": 0.17077,
    "h": 10.5
  },
  "luminance": 0.10778
}

Semantic roles & 50–950 ramp

primary

#AD264B

secondary

#69C6AC

accent

#E7B941

background

#FDF7F7

surface

#FAEDEE

border

#D3C8C9

text

#150809

muted

#837B7B

Preview Lab

Preview with #AD264B

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →