#AD264A#AD264A
#AD264A is a mid, vivid pink. Relative luminance 0.108; OKLCH L 49.8% C 0.171 H 11.0°. Best body text is #FFFFFF at 6.66:1 contrast (WCAG AA passes).
Color values
| HEX | #AD264A |
|---|---|
| RGB | rgb(173, 38, 74) |
| HSL | hsl(344, 64%, 41%) |
| HSV | hsv(344, 78%, 68%) |
| CMYK | cmyk(0%, 78%, 57.2%, 32.2%) |
| CIE-LAB | lab(39.19, 55.32, 13.00) |
| CIE-LCH | lch(39.19, 56.83, 13.22°) |
| OKLab | oklab(49.76% 0.1675 0.0326) |
| OKLCH | oklch(49.76% 0.171 11) |
| XYZ | xyz(19.1646, 10.7677, 7.5465) |
| Luminance | 0.1076 (WCAG relative) |
| Temperature | warm |
| Family | pink |
Closest named colors
Raspberry (survey)
#B00149
ΔE00 2.96
Purplish Red
#B0054B
ΔE00 3.06
Rouge
#AB1239
ΔE00 4.16
Rose Red
#BE013C
ΔE00 5.06
Light Burgundy
#A8415B
ΔE00 5.10
Cranberry
#9E003A
ΔE00 5.17
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#AD264A #26AD89
analogous
#AD268E #AD264A #AD4626
triadic
#AD264A #4AAD26 #264AAD
tetradic
#AD264A #8EAD26 #26AD89 #4626AD
square
#AD264A #8EAD26 #26AD89 #4626AD
split-complementary
#AD264A #26AD46 #268EAD
monochromatic
#49101F #7B1B35 #AD264A #D43C65 #DF6E8C
Accessibility & contrast
On white
6.66
#AD264A on #FFFFFF
AA ✓AA large ✓AAA ✗
On black
3.15
#AD264A on #000000
AA ✗AA large ✓AAA ✗
Best text color
#FFFFFF on #AD264A
6.66:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##AD264A | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##AD264A | 1.00 | 6.66 | 3.15 | 6.66 |
| #FFFFFF | 6.66 | 1.00 | 21.00 | 1.00 |
| #000000 | 3.15 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 6.66 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#4B4B4B
Deuteranopia (green-blind)
#6E6647
Tritanopia (blue-blind)
#BD0035
Achromatopsia (no color)
#5C5C5C
Design tokens & code
CSS
--color: #ad264a; /* rgb */ color: rgb(173, 38, 74); /* oklch */ color: oklch(49.8% 0.171 11.0);
Tailwind
colors: {
custom: {
50: '#cc6e7c',
500: '#ad264a',
950: '#000000',
},
}SCSS
$custom: #ad264a; $custom-light: #cc6e7c; $custom-dark: #000000;
JSON
{
"hex": "#ad264a",
"rgb": {
"r": 173,
"g": 38,
"b": 74
},
"hsl": {
"h": 344,
"s": 63.981,
"l": 41.373
},
"oklch": {
"l": 0.49759,
"c": 0.17065,
"h": 11
},
"luminance": 0.10765
}Semantic roles & 50–950 ramp
primary
#AD264A
secondary
#69C6AD
accent
#E7BB41
background
#FDF7F7
surface
#FAEDEE
border
#D3C8C9
text
#150809
muted
#837B7B