#AD264A#AD264A

#AD264A is a mid, vivid pink. Relative luminance 0.108; OKLCH L 49.8% C 0.171 H 11.0°. Best body text is #FFFFFF at 6.66:1 contrast (WCAG AA passes).

Color values

HEX	#AD264A
RGB	rgb(173, 38, 74)
HSL	hsl(344, 64%, 41%)
HSV	hsv(344, 78%, 68%)
CMYK	cmyk(0%, 78%, 57.2%, 32.2%)
CIE-LAB	lab(39.19, 55.32, 13.00)
CIE-LCH	lch(39.19, 56.83, 13.22°)
OKLab	oklab(49.76% 0.1675 0.0326)
OKLCH	oklch(49.76% 0.171 11)
XYZ	xyz(19.1646, 10.7677, 7.5465)
Luminance	0.1076 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD264A #26AD89

analogous

#AD268E #AD264A #AD4626

triadic

#AD264A #4AAD26 #264AAD

tetradic

#AD264A #8EAD26 #26AD89 #4626AD

square

#AD264A #8EAD26 #26AD89 #4626AD

split-complementary

#AD264A #26AD46 #268EAD

monochromatic

#49101F #7B1B35 #AD264A #D43C65 #DF6E8C

Accessibility & contrast

On white

6.66

#AD264A on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.15

#AD264A on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD264A

6.66:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD264A	#FFFFFF	#000000	##FFFFFF
##AD264A	1.00	6.66	3.15	6.66
#FFFFFF	6.66	1.00	21.00	1.00
#000000	3.15	21.00	1.00	21.00
##FFFFFF	6.66	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#4B4B4B

Deuteranopia (green-blind)

#6E6647

Tritanopia (blue-blind)

#BD0035

Achromatopsia (no color)

#5C5C5C

Design tokens & code

CSS

--color: #ad264a;
/* rgb */ color: rgb(173, 38, 74);
/* oklch */ color: oklch(49.8% 0.171 11.0);

Tailwind

colors: {
  custom: {
    50: '#cc6e7c',
    500: '#ad264a',
    950: '#000000',
  },
}

SCSS

$custom: #ad264a;
$custom-light: #cc6e7c;
$custom-dark: #000000;

JSON

{
  "hex": "#ad264a",
  "rgb": {
    "r": 173,
    "g": 38,
    "b": 74
  },
  "hsl": {
    "h": 344,
    "s": 63.981,
    "l": 41.373
  },
  "oklch": {
    "l": 0.49759,
    "c": 0.17065,
    "h": 11
  },
  "luminance": 0.10765
}

Semantic roles & 50–950 ramp

primary

#AD264A

secondary

#69C6AD

accent

#E7BB41

background

#FDF7F7

surface

#FAEDEE

border

#D3C8C9

text

#150809

muted

#837B7B

Preview Lab

Preview with #AD264A

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →