#AD2649#AD2649

#AD2649 is a mid, vivid pink. Relative luminance 0.108; OKLCH L 49.7% C 0.171 H 11.5°. Best body text is #FFFFFF at 6.67:1 contrast (WCAG AA passes).

Color values

HEX	#AD2649
RGB	rgb(173, 38, 73)
HSL	hsl(344, 64%, 41%)
HSV	hsv(344, 78%, 68%)
CMYK	cmyk(0%, 78%, 57.8%, 32.2%)
CIE-LAB	lab(39.16, 55.25, 13.60)
CIE-LCH	lch(39.16, 56.90, 13.83°)
OKLab	oklab(49.74% 0.1671 0.034)
OKLCH	oklch(49.74% 0.171 11.5)
XYZ	xyz(19.1312, 10.7543, 7.3704)
Luminance	0.1075 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD2649 #26AD8A

analogous

#AD268D #AD2649 #AD4626

triadic

#AD2649 #49AD26 #2649AD

tetradic

#AD2649 #8DAD26 #26AD8A #4626AD

square

#AD2649 #8DAD26 #26AD8A #4626AD

split-complementary

#AD2649 #26AD46 #268DAD

monochromatic

#49101F #7B1B34 #AD2649 #D43C63 #DF6E8C

Accessibility & contrast

On white

6.67

#AD2649 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.15

#AD2649 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD2649

6.67:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD2649	#FFFFFF	#000000	##FFFFFF
##AD2649	1.00	6.67	3.15	6.67
#FFFFFF	6.67	1.00	21.00	1.00
#000000	3.15	21.00	1.00	21.00
##FFFFFF	6.67	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#4B4B49

Deuteranopia (green-blind)

#6E6646

Tritanopia (blue-blind)

#BD0035

Achromatopsia (no color)

#5C5C5C

Design tokens & code

CSS

--color: #ad2649;
/* rgb */ color: rgb(173, 38, 73);
/* oklch */ color: oklch(49.7% 0.171 11.5);

Tailwind

colors: {
  custom: {
    50: '#cc6e7b',
    500: '#ad2649',
    950: '#000000',
  },
}

SCSS

$custom: #ad2649;
$custom-light: #cc6e7b;
$custom-dark: #000000;

JSON

{
  "hex": "#ad2649",
  "rgb": {
    "r": 173,
    "g": 38,
    "b": 73
  },
  "hsl": {
    "h": 344.444,
    "s": 63.981,
    "l": 41.373
  },
  "oklch": {
    "l": 0.49735,
    "c": 0.17053,
    "h": 11.5
  },
  "luminance": 0.10752
}

Semantic roles & 50–950 ramp

primary

#AD2649

secondary

#69C6AE

accent

#E7BC41

background

#FDF7F7

surface

#FAEDED

border

#D3C8C8

text

#150809

muted

#837B7B

Preview Lab

Preview with #AD2649

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →