#AD2647#AD2647

#AD2647 is a mid, vivid red. Relative luminance 0.107; OKLCH L 49.7% C 0.170 H 12.5°. Best body text is #FFFFFF at 6.68:1 contrast (WCAG AA passes).

Color values

HEX	#AD2647
RGB	rgb(173, 38, 71)
HSL	hsl(345, 64%, 41%)
HSV	hsv(345, 78%, 68%)
CMYK	cmyk(0%, 78%, 59%, 32.2%)
CIE-LAB	lab(39.12, 55.11, 14.81)
CIE-LCH	lch(39.12, 57.07, 15.04°)
OKLab	oklab(49.69% 0.1663 0.0367)
OKLCH	oklch(49.69% 0.17 12.5)
XYZ	xyz(19.0659, 10.7282, 7.0268)
Luminance	0.1072 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD2647 #26AD8C

analogous

#AD268B #AD2647 #AD4926

triadic

#AD2647 #47AD26 #2647AD

tetradic

#AD2647 #8BAD26 #26AD8C #4926AD

square

#AD2647 #8BAD26 #26AD8C #4926AD

split-complementary

#AD2647 #26AD49 #268BAD

monochromatic

#49101E #7B1B32 #AD2647 #D43C61 #DF6E8A

Accessibility & contrast

On white

6.68

#AD2647 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.15

#AD2647 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD2647

6.68:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD2647	#FFFFFF	#000000	##FFFFFF
##AD2647	1.00	6.68	3.15	6.68
#FFFFFF	6.68	1.00	21.00	1.00
#000000	3.15	21.00	1.00	21.00
##FFFFFF	6.68	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#4B4A47

Deuteranopia (green-blind)

#6E6643

Tritanopia (blue-blind)

#BE0034

Achromatopsia (no color)

#5C5C5C

Design tokens & code

CSS

--color: #ad2647;
/* rgb */ color: rgb(173, 38, 71);
/* oklch */ color: oklch(49.7% 0.170 12.5);

Tailwind

colors: {
  custom: {
    50: '#cc6d79',
    500: '#ad2647',
    950: '#000000',
  },
}

SCSS

$custom: #ad2647;
$custom-light: #cc6d79;
$custom-dark: #000000;

JSON

{
  "hex": "#ad2647",
  "rgb": {
    "r": 173,
    "g": 38,
    "b": 71
  },
  "hsl": {
    "h": 345.333,
    "s": 63.981,
    "l": 41.373
  },
  "oklch": {
    "l": 0.49687,
    "c": 0.17033,
    "h": 12.5
  },
  "luminance": 0.10725
}

Semantic roles & 50–950 ramp

primary

#AD2647

secondary

#69C6AF

accent

#E7BE41

background

#FDF7F7

surface

#FAEDED

border

#D3C8C8

text

#150809

muted

#837B7B

Preview Lab

Preview with #AD2647

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →