#AD2644#AD2644

#AD2644 is a mid, vivid red. Relative luminance 0.107; OKLCH L 49.6% C 0.170 H 13.9°. Best body text is #FFFFFF at 6.69:1 contrast (WCAG AA passes).

Color values

HEX	#AD2644
RGB	rgb(173, 38, 68)
HSL	hsl(347, 64%, 41%)
HSV	hsv(347, 78%, 68%)
CMYK	cmyk(0%, 78%, 60.7%, 32.2%)
CIE-LAB	lab(39.05, 54.91, 16.63)
CIE-LCH	lch(39.05, 57.37, 16.85°)
OKLab	oklab(49.62% 0.1651 0.0408)
OKLCH	oklch(49.62% 0.17 13.9)
XYZ	xyz(18.9720, 10.6906, 6.5322)
Luminance	0.1069 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD2644 #26AD8F

analogous

#AD2688 #AD2644 #AD4C26

triadic

#AD2644 #44AD26 #2644AD

tetradic

#AD2644 #88AD26 #26AD8F #4C26AD

square

#AD2644 #88AD26 #26AD8F #4C26AD

split-complementary

#AD2644 #26AD4C #2688AD

monochromatic

#49101D #7B1B30 #AD2644 #D43C5E #DF6E87

Accessibility & contrast

On white

6.69

#AD2644 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.14

#AD2644 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD2644

6.69:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD2644	#FFFFFF	#000000	##FFFFFF
##AD2644	1.00	6.69	3.14	6.69
#FFFFFF	6.69	1.00	21.00	1.00
#000000	3.14	21.00	1.00	21.00
##FFFFFF	6.69	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#4C4A44

Deuteranopia (green-blind)

#6E6640

Tritanopia (blue-blind)

#BE0033

Achromatopsia (no color)

#5C5C5C

Design tokens & code

CSS

--color: #ad2644;
/* rgb */ color: rgb(173, 38, 68);
/* oklch */ color: oklch(49.6% 0.170 13.9);

Tailwind

colors: {
  custom: {
    50: '#cc6d77',
    500: '#ad2644',
    950: '#000000',
  },
}

SCSS

$custom: #ad2644;
$custom-light: #cc6d77;
$custom-dark: #000000;

JSON

{
  "hex": "#ad2644",
  "rgb": {
    "r": 173,
    "g": 38,
    "b": 68
  },
  "hsl": {
    "h": 346.667,
    "s": 63.981,
    "l": 41.373
  },
  "oklch": {
    "l": 0.49619,
    "c": 0.1701,
    "h": 13.9
  },
  "luminance": 0.10688
}

Semantic roles & 50–950 ramp

primary

#AD2644

secondary

#69C6B1

accent

#E7C241

background

#FDF7F7

surface

#FAEDED

border

#D3C8C8

text

#150808

muted

#837B7B

Preview Lab

Preview with #AD2644

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →