#AD2643#AD2643

#AD2643 is a mid, vivid red. Relative luminance 0.107; OKLCH L 49.6% C 0.170 H 14.4°. Best body text is #FFFFFF at 6.70:1 contrast (WCAG AA passes).

Color values

HEX	#AD2643
RGB	rgb(173, 38, 67)
HSL	hsl(347, 64%, 41%)
HSV	hsv(347, 78%, 68%)
CMYK	cmyk(0%, 78%, 61.3%, 32.2%)
CIE-LAB	lab(39.03, 54.84, 17.23)
CIE-LCH	lch(39.03, 57.48, 17.44°)
OKLab	oklab(49.6% 0.1647 0.0422)
OKLCH	oklch(49.6% 0.17 14.4)
XYZ	xyz(18.9418, 10.6785, 6.3729)
Luminance	0.1068 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD2643 #26AD90

analogous

#AD2687 #AD2643 #AD4D26

triadic

#AD2643 #43AD26 #2643AD

tetradic

#AD2643 #87AD26 #26AD90 #4D26AD

square

#AD2643 #87AD26 #26AD90 #4D26AD

split-complementary

#AD2643 #26AD4D #2687AD

monochromatic

#49101C #7B1B30 #AD2643 #D43C5D #DF6E86

Accessibility & contrast

On white

6.70

#AD2643 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.14

#AD2643 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD2643

6.70:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD2643	#FFFFFF	#000000	##FFFFFF
##AD2643	1.00	6.70	3.14	6.70
#FFFFFF	6.70	1.00	21.00	1.00
#000000	3.14	21.00	1.00	21.00
##FFFFFF	6.70	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#4C4A43

Deuteranopia (green-blind)

#6E663F

Tritanopia (blue-blind)

#BE0032

Achromatopsia (no color)

#5C5C5C

Design tokens & code

CSS

--color: #ad2643;
/* rgb */ color: rgb(173, 38, 67);
/* oklch */ color: oklch(49.6% 0.170 14.4);

Tailwind

colors: {
  custom: {
    50: '#cd6d76',
    500: '#ad2643',
    950: '#000000',
  },
}

SCSS

$custom: #ad2643;
$custom-light: #cd6d76;
$custom-dark: #000000;

JSON

{
  "hex": "#ad2643",
  "rgb": {
    "r": 173,
    "g": 38,
    "b": 67
  },
  "hsl": {
    "h": 347.111,
    "s": 63.981,
    "l": 41.373
  },
  "oklch": {
    "l": 0.49597,
    "c": 0.17004,
    "h": 14.4
  },
  "luminance": 0.10676
}

Semantic roles & 50–950 ramp

primary

#AD2643

secondary

#69C6B2

accent

#E7C341

background

#FDF7F7

surface

#FBEDED

border

#D4C8C8

text

#150808

muted

#837B7B

Preview Lab

Preview with #AD2643

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →