#AD2642#AD2642
#AD2642 is a mid, vivid red. Relative luminance 0.107; OKLCH L 49.6% C 0.170 H 14.8°. Best body text is #FFFFFF at 6.70:1 contrast (WCAG AA passes).
Color values
| HEX | #AD2642 |
|---|---|
| RGB | rgb(173, 38, 66) |
| HSL | hsl(348, 64%, 41%) |
| HSV | hsv(348, 78%, 68%) |
| CMYK | cmyk(0%, 78%, 61.8%, 32.2%) |
| CIE-LAB | lab(39.01, 54.78, 17.84) |
| CIE-LCH | lch(39.01, 57.61, 18.04°) |
| OKLab | oklab(49.58% 0.1643 0.0435) |
| OKLCH | oklch(49.58% 0.17 14.8) |
| XYZ | xyz(18.9120, 10.6666, 6.2162) |
| Luminance | 0.1066 (WCAG relative) |
| Temperature | warm |
| Family | red |
Closest named colors
Rouge
#AB1239
ΔE00 2.40
Rose Red
#BE013C
ΔE00 3.43
Raspberry (survey)
#B00149
ΔE00 4.80
Ruby
#CA0147
ΔE00 5.06
Purplish Red
#B0054B
ΔE00 5.10
Cranberry
#9E003A
ΔE00 5.40
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#AD2642 #26AD91
analogous
#AD2686 #AD2642 #AD4E26
triadic
#AD2642 #42AD26 #2642AD
tetradic
#AD2642 #86AD26 #26AD91 #4E26AD
square
#AD2642 #86AD26 #26AD91 #4E26AD
split-complementary
#AD2642 #26AD4E #2686AD
monochromatic
#49101C #7B1B2F #AD2642 #D43C5C #DF6E86
Accessibility & contrast
On white
6.70
#AD2642 on #FFFFFF
AA ✓AA large ✓AAA ✗
On black
3.13
#AD2642 on #000000
AA ✗AA large ✓AAA ✗
Best text color
#FFFFFF on #AD2642
6.70:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##AD2642 | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##AD2642 | 1.00 | 6.70 | 3.13 | 6.70 |
| #FFFFFF | 6.70 | 1.00 | 21.00 | 1.00 |
| #000000 | 3.13 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 6.70 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#4C4A42
Deuteranopia (green-blind)
#6F663E
Tritanopia (blue-blind)
#BE0032
Achromatopsia (no color)
#5C5C5C
Design tokens & code
CSS
--color: #ad2642; /* rgb */ color: rgb(173, 38, 66); /* oklch */ color: oklch(49.6% 0.170 14.8);
Tailwind
colors: {
custom: {
50: '#cd6d76',
500: '#ad2642',
950: '#000000',
},
}SCSS
$custom: #ad2642; $custom-light: #cd6d76; $custom-dark: #000000;
JSON
{
"hex": "#ad2642",
"rgb": {
"r": 173,
"g": 38,
"b": 66
},
"hsl": {
"h": 347.556,
"s": 63.981,
"l": 41.373
},
"oklch": {
"l": 0.49575,
"c": 0.17,
"h": 14.8
},
"luminance": 0.10664
}Semantic roles & 50–950 ramp
primary
#AD2642
secondary
#69C6B3
accent
#E7C541
background
#FDF7F7
surface
#FBEDED
border
#D4C8C8
text
#150808
muted
#837B7B