#AD2641#AD2641

#AD2641 is a mid, vivid red. Relative luminance 0.107; OKLCH L 49.6% C 0.170 H 15.3°. Best body text is #FFFFFF at 6.71:1 contrast (WCAG AA passes).

Color values

HEX	#AD2641
RGB	rgb(173, 38, 65)
HSL	hsl(348, 64%, 41%)
HSV	hsv(348, 78%, 68%)
CMYK	cmyk(0%, 78%, 62.4%, 32.2%)
CIE-LAB	lab(38.99, 54.71, 18.45)
CIE-LCH	lch(38.99, 57.74, 18.63°)
OKLab	oklab(49.55% 0.1639 0.0448)
OKLCH	oklch(49.55% 0.17 15.3)
XYZ	xyz(18.8828, 10.6549, 6.0623)
Luminance	0.1065 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD2641 #26AD92

analogous

#AD2685 #AD2641 #AD4F26

triadic

#AD2641 #41AD26 #2641AD

tetradic

#AD2641 #85AD26 #26AD92 #4F26AD

square

#AD2641 #85AD26 #26AD92 #4F26AD

split-complementary

#AD2641 #26AD4F #2685AD

monochromatic

#49101B #7B1B2E #AD2641 #D43C5A #DF6E85

Accessibility & contrast

On white

6.71

#AD2641 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.13

#AD2641 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD2641

6.71:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD2641	#FFFFFF	#000000	##FFFFFF
##AD2641	1.00	6.71	3.13	6.71
#FFFFFF	6.71	1.00	21.00	1.00
#000000	3.13	21.00	1.00	21.00
##FFFFFF	6.71	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#4C4A41

Deuteranopia (green-blind)

#6F663D

Tritanopia (blue-blind)

#BE0032

Achromatopsia (no color)

#5C5C5C

Design tokens & code

CSS

--color: #ad2641;
/* rgb */ color: rgb(173, 38, 65);
/* oklch */ color: oklch(49.6% 0.170 15.3);

Tailwind

colors: {
  custom: {
    50: '#cd6d75',
    500: '#ad2641',
    950: '#000000',
  },
}

SCSS

$custom: #ad2641;
$custom-light: #cd6d75;
$custom-dark: #000000;

JSON

{
  "hex": "#ad2641",
  "rgb": {
    "r": 173,
    "g": 38,
    "b": 65
  },
  "hsl": {
    "h": 348,
    "s": 63.981,
    "l": 41.373
  },
  "oklch": {
    "l": 0.49554,
    "c": 0.16995,
    "h": 15.3
  },
  "luminance": 0.10652
}

Semantic roles & 50–950 ramp

primary

#AD2641

secondary

#69C6B3

accent

#E7C641

background

#FDF7F7

surface

#FBEDED

border

#D4C8C8

text

#150808

muted

#837B7B

Preview Lab

Preview with #AD2641

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →