#AD2640#AD2640

#AD2640 is a mid, vivid red. Relative luminance 0.106; OKLCH L 49.5% C 0.170 H 15.8°. Best body text is #FFFFFF at 6.71:1 contrast (WCAG AA passes).

Color values

HEX	#AD2640
RGB	rgb(173, 38, 64)
HSL	hsl(348, 64%, 41%)
HSV	hsv(348, 78%, 68%)
CMYK	cmyk(0%, 78%, 63%, 32.2%)
CIE-LAB	lab(38.97, 54.65, 19.05)
CIE-LCH	lch(38.97, 57.87, 19.22°)
OKLab	oklab(49.53% 0.1635 0.0462)
OKLCH	oklch(49.53% 0.17 15.8)
XYZ	xyz(18.8541, 10.6435, 5.9111)
Luminance	0.1064 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD2640 #26AD93

analogous

#AD2684 #AD2640 #AD4F26

triadic

#AD2640 #40AD26 #2640AD

tetradic

#AD2640 #84AD26 #26AD93 #4F26AD

square

#AD2640 #84AD26 #26AD93 #4F26AD

split-complementary

#AD2640 #26AD4F #2684AD

monochromatic

#49101B #7B1B2D #AD2640 #D43C59 #DF6E84

Accessibility & contrast

On white

6.71

#AD2640 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.13

#AD2640 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD2640

6.71:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD2640	#FFFFFF	#000000	##FFFFFF
##AD2640	1.00	6.71	3.13	6.71
#FFFFFF	6.71	1.00	21.00	1.00
#000000	3.13	21.00	1.00	21.00
##FFFFFF	6.71	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#4D4A40

Deuteranopia (green-blind)

#6F663C

Tritanopia (blue-blind)

#BE0031

Achromatopsia (no color)

#5C5C5C

Design tokens & code

CSS

--color: #ad2640;
/* rgb */ color: rgb(173, 38, 64);
/* oklch */ color: oklch(49.5% 0.170 15.8);

Tailwind

colors: {
  custom: {
    50: '#cd6d74',
    500: '#ad2640',
    950: '#000000',
  },
}

SCSS

$custom: #ad2640;
$custom-light: #cd6d74;
$custom-dark: #000000;

JSON

{
  "hex": "#ad2640",
  "rgb": {
    "r": 173,
    "g": 38,
    "b": 64
  },
  "hsl": {
    "h": 348.444,
    "s": 63.981,
    "l": 41.373
  },
  "oklch": {
    "l": 0.49533,
    "c": 0.16992,
    "h": 15.8
  },
  "luminance": 0.10641
}

Semantic roles & 50–950 ramp

primary

#AD2640

secondary

#69C6B4

accent

#E7C741

background

#FDF7F7

surface

#FBEDED

border

#D4C8C8

text

#150808

muted

#837B7B

Preview Lab

Preview with #AD2640

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →