#AD263D#AD263D

#AD263D is a mid, vivid red. Relative luminance 0.106; OKLCH L 49.5% C 0.170 H 17.1°. Best body text is #FFFFFF at 6.73:1 contrast (WCAG AA passes).

Color values

HEX	#AD263D
RGB	rgb(173, 38, 61)
HSL	hsl(350, 64%, 41%)
HSV	hsv(350, 78%, 68%)
CMYK	cmyk(0%, 78%, 64.7%, 32.2%)
CIE-LAB	lab(38.92, 54.47, 20.87)
CIE-LCH	lch(38.92, 58.33, 20.96°)
OKLab	oklab(49.47% 0.1623 0.0501)
OKLCH	oklch(49.47% 0.17 17.1)
XYZ	xyz(18.7710, 10.6102, 5.4736)
Luminance	0.1061 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD263D #26AD96

analogous

#AD2681 #AD263D #AD5326

triadic

#AD263D #3DAD26 #263DAD

tetradic

#AD263D #81AD26 #26AD96 #5326AD

square

#AD263D #81AD26 #26AD96 #5326AD

split-complementary

#AD263D #26AD53 #2681AD

monochromatic

#49101A #7B1B2B #AD263D #D43C56 #DF6E81

Accessibility & contrast

On white

6.73

#AD263D on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.12

#AD263D on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD263D

6.73:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD263D	#FFFFFF	#000000	##FFFFFF
##AD263D	1.00	6.73	3.12	6.73
#FFFFFF	6.73	1.00	21.00	1.00
#000000	3.12	21.00	1.00	21.00
##FFFFFF	6.73	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#4D4A3D

Deuteranopia (green-blind)

#6F6639

Tritanopia (blue-blind)

#BE0030

Achromatopsia (no color)

#5C5C5C

Design tokens & code

CSS

--color: #ad263d;
/* rgb */ color: rgb(173, 38, 61);
/* oklch */ color: oklch(49.5% 0.170 17.1);

Tailwind

colors: {
  custom: {
    50: '#cd6d72',
    500: '#ad263d',
    950: '#000000',
  },
}

SCSS

$custom: #ad263d;
$custom-light: #cd6d72;
$custom-dark: #000000;

JSON

{
  "hex": "#ad263d",
  "rgb": {
    "r": 173,
    "g": 38,
    "b": 61
  },
  "hsl": {
    "h": 349.778,
    "s": 63.981,
    "l": 41.373
  },
  "oklch": {
    "l": 0.49472,
    "c": 0.16988,
    "h": 17.1
  },
  "luminance": 0.10607
}

Semantic roles & 50–950 ramp

primary

#AD263D

secondary

#69C6B6

accent

#E7CB41

background

#FDF7F6

surface

#FBEDEC

border

#D4C8C7

text

#150807

muted

#837B7A

Preview Lab

Preview with #AD263D

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →