#AD263C#AD263C

#AD263C is a mid, vivid red. Relative luminance 0.106; OKLCH L 49.5% C 0.170 H 17.6°. Best body text is #FFFFFF at 6.73:1 contrast (WCAG AA passes).

Color values

HEX	#AD263C
RGB	rgb(173, 38, 60)
HSL	hsl(350, 64%, 41%)
HSV	hsv(350, 78%, 68%)
CMYK	cmyk(0%, 78%, 65.3%, 32.2%)
CIE-LAB	lab(38.90, 54.41, 21.48)
CIE-LCH	lch(38.90, 58.49, 21.54°)
OKLab	oklab(49.45% 0.1619 0.0513)
OKLCH	oklch(49.45% 0.17 17.6)
XYZ	xyz(18.7443, 10.5995, 5.3330)
Luminance	0.1060 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD263C #26AD97

analogous

#AD2680 #AD263C #AD5426

triadic

#AD263C #3CAD26 #263CAD

tetradic

#AD263C #80AD26 #26AD97 #5426AD

square

#AD263C #80AD26 #26AD97 #5426AD

split-complementary

#AD263C #26AD54 #2680AD

monochromatic

#491019 #7B1B2B #AD263C #D43C55 #DF6E81

Accessibility & contrast

On white

6.73

#AD263C on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.12

#AD263C on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD263C

6.73:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD263C	#FFFFFF	#000000	##FFFFFF
##AD263C	1.00	6.73	3.12	6.73
#FFFFFF	6.73	1.00	21.00	1.00
#000000	3.12	21.00	1.00	21.00
##FFFFFF	6.73	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#4D4A3C

Deuteranopia (green-blind)

#6F6638

Tritanopia (blue-blind)

#BE0030

Achromatopsia (no color)

#5C5C5C

Design tokens & code

CSS

--color: #ad263c;
/* rgb */ color: rgb(173, 38, 60);
/* oklch */ color: oklch(49.5% 0.170 17.6);

Tailwind

colors: {
  custom: {
    50: '#cd6d71',
    500: '#ad263c',
    950: '#000000',
  },
}

SCSS

$custom: #ad263c;
$custom-light: #cd6d71;
$custom-dark: #000000;

JSON

{
  "hex": "#ad263c",
  "rgb": {
    "r": 173,
    "g": 38,
    "b": 60
  },
  "hsl": {
    "h": 350.222,
    "s": 63.981,
    "l": 41.373
  },
  "oklch": {
    "l": 0.49452,
    "c": 0.16988,
    "h": 17.6
  },
  "luminance": 0.10597
}

Semantic roles & 50–950 ramp

primary

#AD263C

secondary

#69C6B7

accent

#E7CC41

background

#FDF7F6

surface

#FBEDEC

border

#D4C8C7

text

#150807

muted

#837B7A

Preview Lab

Preview with #AD263C

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →