#AD263B#AD263B

#AD263B is a mid, vivid red. Relative luminance 0.106; OKLCH L 49.4% C 0.170 H 18.0°. Best body text is #FFFFFF at 6.74:1 contrast (WCAG AA passes).

Color values

HEX	#AD263B
RGB	rgb(173, 38, 59)
HSL	hsl(351, 64%, 41%)
HSV	hsv(351, 78%, 68%)
CMYK	cmyk(0%, 78%, 65.9%, 32.2%)
CIE-LAB	lab(38.88, 54.35, 22.08)
CIE-LCH	lch(38.88, 58.66, 22.11°)
OKLab	oklab(49.43% 0.1616 0.0526)
OKLCH	oklch(49.43% 0.17 18)
XYZ	xyz(18.7181, 10.5891, 5.1951)
Luminance	0.1059 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD263B #26AD98

analogous

#AD267F #AD263B #AD5526

triadic

#AD263B #3BAD26 #263BAD

tetradic

#AD263B #7FAD26 #26AD98 #5526AD

square

#AD263B #7FAD26 #26AD98 #5526AD

split-complementary

#AD263B #26AD55 #267FAD

monochromatic

#491019 #7B1B2A #AD263B #D43C54 #DF6E80

Accessibility & contrast

On white

6.74

#AD263B on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.12

#AD263B on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD263B

6.74:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD263B	#FFFFFF	#000000	##FFFFFF
##AD263B	1.00	6.74	3.12	6.74
#FFFFFF	6.74	1.00	21.00	1.00
#000000	3.12	21.00	1.00	21.00
##FFFFFF	6.74	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#4D493B

Deuteranopia (green-blind)

#6F6637

Tritanopia (blue-blind)

#BE002F

Achromatopsia (no color)

#5C5C5C

Design tokens & code

CSS

--color: #ad263b;
/* rgb */ color: rgb(173, 38, 59);
/* oklch */ color: oklch(49.4% 0.170 18.0);

Tailwind

colors: {
  custom: {
    50: '#cd6d70',
    500: '#ad263b',
    950: '#000000',
  },
}

SCSS

$custom: #ad263b;
$custom-light: #cd6d70;
$custom-dark: #000000;

JSON

{
  "hex": "#ad263b",
  "rgb": {
    "r": 173,
    "g": 38,
    "b": 59
  },
  "hsl": {
    "h": 350.667,
    "s": 63.981,
    "l": 41.373
  },
  "oklch": {
    "l": 0.49433,
    "c": 0.16989,
    "h": 18
  },
  "luminance": 0.10586
}

Semantic roles & 50–950 ramp

primary

#AD263B

secondary

#69C6B7

accent

#E7CD41

background

#FDF7F6

surface

#FBEDEC

border

#D4C8C7

text

#150807

muted

#837B7A

Preview Lab

Preview with #AD263B

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →