#AD263A#AD263A

#AD263A is a mid, vivid red. Relative luminance 0.106; OKLCH L 49.4% C 0.170 H 18.5°. Best body text is #FFFFFF at 6.74:1 contrast (WCAG AA passes).

Color values

HEX	#AD263A
RGB	rgb(173, 38, 58)
HSL	hsl(351, 64%, 41%)
HSV	hsv(351, 78%, 68%)
CMYK	cmyk(0%, 78%, 66.5%, 32.2%)
CIE-LAB	lab(38.86, 54.29, 22.69)
CIE-LCH	lch(38.86, 58.84, 22.68°)
OKLab	oklab(49.41% 0.1611 0.0538)
OKLCH	oklch(49.41% 0.17 18.5)
XYZ	xyz(18.6925, 10.5788, 5.0598)
Luminance	0.1058 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD263A #26AD99

analogous

#AD267E #AD263A #AD5626

triadic

#AD263A #3AAD26 #263AAD

tetradic

#AD263A #7EAD26 #26AD99 #5626AD

square

#AD263A #7EAD26 #26AD99 #5626AD

split-complementary

#AD263A #26AD56 #267EAD

monochromatic

#491018 #7B1B29 #AD263A #D43C53 #DF6E7F

Accessibility & contrast

On white

6.74

#AD263A on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.12

#AD263A on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD263A

6.74:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD263A	#FFFFFF	#000000	##FFFFFF
##AD263A	1.00	6.74	3.12	6.74
#FFFFFF	6.74	1.00	21.00	1.00
#000000	3.12	21.00	1.00	21.00
##FFFFFF	6.74	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#4E493A

Deuteranopia (green-blind)

#706636

Tritanopia (blue-blind)

#BE002F

Achromatopsia (no color)

#5B5B5B

Design tokens & code

CSS

--color: #ad263a;
/* rgb */ color: rgb(173, 38, 58);
/* oklch */ color: oklch(49.4% 0.170 18.5);

Tailwind

colors: {
  custom: {
    50: '#cd6d70',
    500: '#ad263a',
    950: '#000000',
  },
}

SCSS

$custom: #ad263a;
$custom-light: #cd6d70;
$custom-dark: #000000;

JSON

{
  "hex": "#ad263a",
  "rgb": {
    "r": 173,
    "g": 38,
    "b": 58
  },
  "hsl": {
    "h": 351.111,
    "s": 63.981,
    "l": 41.373
  },
  "oklch": {
    "l": 0.49414,
    "c": 0.16991,
    "h": 18.5
  },
  "luminance": 0.10576
}

Semantic roles & 50–950 ramp

primary

#AD263A

secondary

#69C6B8

accent

#E7CE41

background

#FDF7F6

surface

#FBEDEC

border

#D4C8C7

text

#150807

muted

#837B7A

Preview Lab

Preview with #AD263A

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →