#AD2639#AD2639

#AD2639 is a mid, vivid red. Relative luminance 0.106; OKLCH L 49.4% C 0.170 H 18.9°. Best body text is #FFFFFF at 6.75:1 contrast (WCAG AA passes).

Color values

HEX	#AD2639
RGB	rgb(173, 38, 57)
HSL	hsl(352, 64%, 41%)
HSV	hsv(352, 78%, 68%)
CMYK	cmyk(0%, 78%, 67.1%, 32.2%)
CIE-LAB	lab(38.84, 54.24, 23.29)
CIE-LCH	lch(38.84, 59.03, 23.24°)
OKLab	oklab(49.4% 0.1608 0.0551)
OKLCH	oklch(49.4% 0.17 18.9)
XYZ	xyz(18.6673, 10.5687, 4.9271)
Luminance	0.1057 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD2639 #26AD9A

analogous

#AD267D #AD2639 #AD5726

triadic

#AD2639 #39AD26 #2639AD

tetradic

#AD2639 #7DAD26 #26AD9A #5726AD

square

#AD2639 #7DAD26 #26AD9A #5726AD

split-complementary

#AD2639 #26AD57 #267DAD

monochromatic

#491018 #7B1B28 #AD2639 #D43C51 #DF6E7E

Accessibility & contrast

On white

6.75

#AD2639 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.11

#AD2639 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD2639

6.75:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD2639	#FFFFFF	#000000	##FFFFFF
##AD2639	1.00	6.75	3.11	6.75
#FFFFFF	6.75	1.00	21.00	1.00
#000000	3.11	21.00	1.00	21.00
##FFFFFF	6.75	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#4E4939

Deuteranopia (green-blind)

#706635

Tritanopia (blue-blind)

#BE002E

Achromatopsia (no color)

#5B5B5B

Design tokens & code

CSS

--color: #ad2639;
/* rgb */ color: rgb(173, 38, 57);
/* oklch */ color: oklch(49.4% 0.170 18.9);

Tailwind

colors: {
  custom: {
    50: '#cd6d6f',
    500: '#ad2639',
    950: '#000000',
  },
}

SCSS

$custom: #ad2639;
$custom-light: #cd6d6f;
$custom-dark: #000000;

JSON

{
  "hex": "#ad2639",
  "rgb": {
    "r": 173,
    "g": 38,
    "b": 57
  },
  "hsl": {
    "h": 351.556,
    "s": 63.981,
    "l": 41.373
  },
  "oklch": {
    "l": 0.49396,
    "c": 0.16993,
    "h": 18.9
  },
  "luminance": 0.10566
}

Semantic roles & 50–950 ramp

primary

#AD2639

secondary

#69C6B9

accent

#E7D041

background

#FDF7F6

surface

#FBEDEC

border

#D4C8C7

text

#150807

muted

#837B7A

Preview Lab

Preview with #AD2639

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →