#AD2636#AD2636

#AD2636 is a mid, vivid red. Relative luminance 0.105; OKLCH L 49.3% C 0.170 H 20.2°. Best body text is #FFFFFF at 6.76:1 contrast (WCAG AA passes).

Color values

HEX	#AD2636
RGB	rgb(173, 38, 54)
HSL	hsl(353, 64%, 41%)
HSV	hsv(353, 78%, 68%)
CMYK	cmyk(0%, 78%, 68.8%, 32.2%)
CIE-LAB	lab(38.79, 54.08, 25.10)
CIE-LCH	lch(38.79, 59.62, 24.90°)
OKLab	oklab(49.34% 0.1596 0.0587)
OKLCH	oklch(49.34% 0.17 20.2)
XYZ	xyz(18.5946, 10.5397, 4.5446)
Luminance	0.1054 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD2636 #26AD9D

analogous

#AD267A #AD2636 #AD5A26

triadic

#AD2636 #36AD26 #2636AD

tetradic

#AD2636 #7AAD26 #26AD9D #5A26AD

square

#AD2636 #7AAD26 #26AD9D #5A26AD

split-complementary

#AD2636 #26AD5A #267AAD

monochromatic

#491017 #7B1B26 #AD2636 #D43C4E #DF6E7C

Accessibility & contrast

On white

6.76

#AD2636 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.11

#AD2636 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD2636

6.76:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD2636	#FFFFFF	#000000	##FFFFFF
##AD2636	1.00	6.76	3.11	6.76
#FFFFFF	6.76	1.00	21.00	1.00
#000000	3.11	21.00	1.00	21.00
##FFFFFF	6.76	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#4E4936

Deuteranopia (green-blind)

#706632

Tritanopia (blue-blind)

#BE002D

Achromatopsia (no color)

#5B5B5B

Design tokens & code

CSS

--color: #ad2636;
/* rgb */ color: rgb(173, 38, 54);
/* oklch */ color: oklch(49.3% 0.170 20.2);

Tailwind

colors: {
  custom: {
    50: '#cd6d6d',
    500: '#ad2636',
    950: '#000000',
  },
}

SCSS

$custom: #ad2636;
$custom-light: #cd6d6d;
$custom-dark: #000000;

JSON

{
  "hex": "#ad2636",
  "rgb": {
    "r": 173,
    "g": 38,
    "b": 54
  },
  "hsl": {
    "h": 352.889,
    "s": 63.981,
    "l": 41.373
  },
  "oklch": {
    "l": 0.49342,
    "c": 0.17005,
    "h": 20.2
  },
  "luminance": 0.10537
}

Semantic roles & 50–950 ramp

primary

#AD2636

secondary

#69C6BB

accent

#E7D341

background

#FDF7F6

surface

#FBEDEB

border

#D4C8C6

text

#150807

muted

#837B7A

Preview Lab

Preview with #AD2636

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →