#AD262D#AD262D

#AD262D is a mid, vivid red. Relative luminance 0.105; OKLCH L 49.2% C 0.171 H 23.8°. Best body text is #FFFFFF at 6.79:1 contrast (WCAG AA passes).

Color values

HEX	#AD262D
RGB	rgb(173, 38, 45)
HSL	hsl(357, 64%, 41%)
HSV	hsv(357, 78%, 68%)
CMYK	cmyk(0%, 78%, 74%, 32.2%)
CIE-LAB	lab(38.66, 53.65, 30.45)
CIE-LCH	lch(38.66, 61.69, 29.58°)
OKLab	oklab(49.2% 0.1562 0.0689)
OKLCH	oklch(49.2% 0.171 23.8)
XYZ	xyz(18.4025, 10.4628, 3.5327)
Luminance	0.1046 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD262D #26ADA6

analogous

#AD2671 #AD262D #AD6326

triadic

#AD262D #2DAD26 #262DAD

tetradic

#AD262D #71AD26 #26ADA6 #6326AD

square

#AD262D #71AD26 #26ADA6 #6326AD

split-complementary

#AD262D #26AD63 #2671AD

monochromatic

#491013 #7B1B20 #AD262D #D43C44 #DF6E74

Accessibility & contrast

On white

6.79

#AD262D on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.09

#AD262D on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD262D

6.79:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD262D	#FFFFFF	#000000	##FFFFFF
##AD262D	1.00	6.79	3.09	6.79
#FFFFFF	6.79	1.00	21.00	1.00
#000000	3.09	21.00	1.00	21.00
##FFFFFF	6.79	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#4F482C

Deuteranopia (green-blind)

#716528

Tritanopia (blue-blind)

#BF002A

Achromatopsia (no color)

#5B5B5B

Design tokens & code

CSS

--color: #ad262d;
/* rgb */ color: rgb(173, 38, 45);
/* oklch */ color: oklch(49.2% 0.171 23.8);

Tailwind

colors: {
  custom: {
    50: '#ce6d66',
    500: '#ad262d',
    950: '#000000',
  },
}

SCSS

$custom: #ad262d;
$custom-light: #ce6d66;
$custom-dark: #000000;

JSON

{
  "hex": "#ad262d",
  "rgb": {
    "r": 173,
    "g": 38,
    "b": 45
  },
  "hsl": {
    "h": 356.889,
    "s": 63.981,
    "l": 41.373
  },
  "oklch": {
    "l": 0.492,
    "c": 0.17072,
    "h": 23.8
  },
  "luminance": 0.1046
}

Semantic roles & 50–950 ramp

primary

#AD262D

secondary

#69C6C1

accent

#E7DE41

background

#FDF6F6

surface

#FBECEB

border

#D4C7C6

text

#150806

muted

#837B7A

Preview Lab

Preview with #AD262D

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →