#AD2627#AD2627

#AD2627 is a mid, vivid red. Relative luminance 0.104; OKLCH L 49.1% C 0.171 H 25.9°. Best body text is #FFFFFF at 6.81:1 contrast (WCAG AA passes).

Color values

HEX	#AD2627
RGB	rgb(173, 38, 39)
HSL	hsl(360, 64%, 41%)
HSV	hsv(360, 78%, 68%)
CMYK	cmyk(0%, 78%, 77.5%, 32.2%)
CIE-LAB	lab(38.59, 53.41, 33.93)
CIE-LCH	lch(38.59, 63.28, 32.43°)
OKLab	oklab(49.12% 0.1541 0.075)
OKLCH	oklch(49.12% 0.171 25.9)
XYZ	xyz(18.2951, 10.4198, 2.9670)
Luminance	0.1042 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD2627 #26ADAC

analogous

#AD266B #AD2627 #AD6926

triadic

#AD2627 #27AD26 #2627AD

tetradic

#AD2627 #6BAD26 #26ADAC #6926AD

square

#AD2627 #6BAD26 #26ADAC #6926AD

split-complementary

#AD2627 #26AD69 #266BAD

monochromatic

#491010 #7B1B1C #AD2627 #D43C3D #DF6E6F

Accessibility & contrast

On white

6.81

#AD2627 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.08

#AD2627 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD2627

6.81:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD2627	#FFFFFF	#000000	##FFFFFF
##AD2627	1.00	6.81	3.08	6.81
#FFFFFF	6.81	1.00	21.00	1.00
#000000	3.08	21.00	1.00	21.00
##FFFFFF	6.81	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#504825

Deuteranopia (green-blind)

#716521

Tritanopia (blue-blind)

#BF0028

Achromatopsia (no color)

#5B5B5B

Design tokens & code

CSS

--color: #ad2627;
/* rgb */ color: rgb(173, 38, 39);
/* oklch */ color: oklch(49.1% 0.171 25.9);

Tailwind

colors: {
  custom: {
    50: '#ce6d62',
    500: '#ad2627',
    950: '#000000',
  },
}

SCSS

$custom: #ad2627;
$custom-light: #ce6d62;
$custom-dark: #000000;

JSON

{
  "hex": "#ad2627",
  "rgb": {
    "r": 173,
    "g": 38,
    "b": 39
  },
  "hsl": {
    "h": 359.556,
    "s": 63.981,
    "l": 41.373
  },
  "oklch": {
    "l": 0.49121,
    "c": 0.17138,
    "h": 25.9
  },
  "luminance": 0.10417
}

Semantic roles & 50–950 ramp

primary

#AD2627

secondary

#69C6C5

accent

#E7E641

background

#FDF6F5

surface

#FBECEA

border

#D4C7C6

text

#150805

muted

#837B79

Preview Lab

Preview with #AD2627

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →