#AD2623#AD2623

#AD2623 is a mid, vivid red. Relative luminance 0.104; OKLCH L 49.1% C 0.172 H 27.2°. Best body text is #FFFFFF at 6.82:1 contrast (WCAG AA passes).

Color values

HEX	#AD2623
RGB	rgb(173, 38, 35)
HSL	hsl(1, 66%, 41%)
HSV	hsv(1, 80%, 68%)
CMYK	cmyk(0%, 78%, 79.8%, 32.2%)
CIE-LAB	lab(38.54, 53.27, 36.18)
CIE-LCH	lch(38.54, 64.39, 34.18°)
OKLab	oklab(49.07% 0.1528 0.0786)
OKLCH	oklch(49.07% 0.172 27.2)
XYZ	xyz(18.2323, 10.3947, 2.6362)
Luminance	0.1039 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD2623 #23AAAD

analogous

#AD2365 #AD2623 #AD6B23

triadic

#AD2623 #23AD26 #2623AD

tetradic

#AD2623 #65AD23 #23AAAD #6B23AD

square

#AD2623 #65AD23 #23AAAD #6B23AD

split-complementary

#AD2623 #23AD6B #2365AD

monochromatic

#47100E #7A1B19 #AD2623 #D63A37 #E16C6A

Accessibility & contrast

On white

6.82

#AD2623 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.08

#AD2623 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD2623

6.82:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD2623	#FFFFFF	#000000	##FFFFFF
##AD2623	1.00	6.82	3.08	6.82
#FFFFFF	6.82	1.00	21.00	1.00
#000000	3.08	21.00	1.00	21.00
##FFFFFF	6.82	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#504821

Deuteranopia (green-blind)

#71651D

Tritanopia (blue-blind)

#BF0027

Achromatopsia (no color)

#5B5B5B

Design tokens & code

CSS

--color: #ad2623;
/* rgb */ color: rgb(173, 38, 35);
/* oklch */ color: oklch(49.1% 0.172 27.2);

Tailwind

colors: {
  custom: {
    50: '#cf6d5f',
    500: '#ad2623',
    950: '#000000',
  },
}

SCSS

$custom: #ad2623;
$custom-light: #cf6d5f;
$custom-dark: #000000;

JSON

{
  "hex": "#ad2623",
  "rgb": {
    "r": 173,
    "g": 38,
    "b": 35
  },
  "hsl": {
    "h": 1.304,
    "s": 66.346,
    "l": 40.784
  },
  "oklch": {
    "l": 0.49074,
    "c": 0.17187,
    "h": 27.2
  },
  "luminance": 0.10392
}

Semantic roles & 50–950 ramp

primary

#AD2623

secondary

#65C5C7

accent

#E6E93F

background

#FEF6F5

surface

#FCECE9

border

#D5C7C5

text

#160804

muted

#847A79

Preview Lab

Preview with #AD2623

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →