#AD261F#AD261F

#AD261F is a mid, vivid red. Relative luminance 0.104; OKLCH L 49.0% C 0.172 H 28.4°. Best body text is #FFFFFF at 6.83:1 contrast (WCAG AA passes).

Color values

HEX	#AD261F
RGB	rgb(173, 38, 31)
HSL	hsl(3, 70%, 40%)
HSV	hsv(3, 82%, 68%)
CMYK	cmyk(0%, 78%, 82.1%, 32.2%)
CIE-LAB	lab(38.50, 53.14, 38.36)
CIE-LCH	lch(38.50, 65.54, 35.82°)
OKLab	oklab(49.03% 0.1516 0.082)
OKLCH	oklch(49.03% 0.172 28.4)
XYZ	xyz(18.1762, 10.3723, 2.3411)
Luminance	0.1037 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD261F #1FA6AD

analogous

#AD1F5F #AD261F #AD6D1F

triadic

#AD261F #1FAD26 #261FAD

tetradic

#AD261F #5FAD1F #1FA6AD #6D1FAD

square

#AD261F #5FAD1F #1FA6AD #6D1FAD

split-complementary

#AD261F #1FAD6D #1F5FAD

monochromatic

#450F0C #791B16 #AD261F #DA382F #E36A63

Accessibility & contrast

On white

6.83

#AD261F on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.07

#AD261F on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD261F

6.83:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD261F	#FFFFFF	#000000	##FFFFFF
##AD261F	1.00	6.83	3.07	6.83
#FFFFFF	6.83	1.00	21.00	1.00
#000000	3.07	21.00	1.00	21.00
##FFFFFF	6.83	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#50481C

Deuteranopia (green-blind)

#726518

Tritanopia (blue-blind)

#BF0026

Achromatopsia (no color)

#5B5B5B

Design tokens & code

CSS

--color: #ad261f;
/* rgb */ color: rgb(173, 38, 31);
/* oklch */ color: oklch(49.0% 0.172 28.4);

Tailwind

colors: {
  custom: {
    50: '#cf6d5c',
    500: '#ad261f',
    950: '#000000',
  },
}

SCSS

$custom: #ad261f;
$custom-light: #cf6d5c;
$custom-dark: #000000;

JSON

{
  "hex": "#ad261f",
  "rgb": {
    "r": 173,
    "g": 38,
    "b": 31
  },
  "hsl": {
    "h": 2.958,
    "s": 69.608,
    "l": 40
  },
  "oklch": {
    "l": 0.49032,
    "c": 0.17237,
    "h": 28.4
  },
  "luminance": 0.10369
}

Semantic roles & 50–950 ramp

primary

#AD261F

secondary

#60C3C8

accent

#E4EC3B

background

#FEF6F5

surface

#FCECE9

border

#D5C7C5

text

#160804

muted

#847A79

Preview Lab

Preview with #AD261F

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →