#AD261D#AD261D

#AD261D is a mid, vivid red. Relative luminance 0.104; OKLCH L 49.0% C 0.173 H 29.0°. Best body text is #FFFFFF at 6.84:1 contrast (WCAG AA passes).

Color values

HEX	#AD261D
RGB	rgb(173, 38, 29)
HSL	hsl(4, 71%, 40%)
HSV	hsv(4, 83%, 68%)
CMYK	cmyk(0%, 78%, 83.2%, 32.2%)
CIE-LAB	lab(38.48, 53.08, 39.41)
CIE-LCH	lch(38.48, 66.11, 36.59°)
OKLab	oklab(49.01% 0.151 0.0836)
OKLCH	oklch(49.01% 0.173 29)
XYZ	xyz(18.1507, 10.3621, 2.2065)
Luminance	0.1036 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD261D #1DA4AD

analogous

#AD1D5C #AD261D #AD6E1D

triadic

#AD261D #1DAD26 #261DAD

tetradic

#AD261D #5CAD1D #1DA4AD #6E1DAD

square

#AD261D #5CAD1D #1DA4AD #6E1DAD

split-complementary

#AD261D #1DAD6E #1D5CAD

monochromatic

#440F0B #791A14 #AD261D #DC372C #E46860

Accessibility & contrast

On white

6.84

#AD261D on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.07

#AD261D on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD261D

6.84:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD261D	#FFFFFF	#000000	##FFFFFF
##AD261D	1.00	6.84	3.07	6.84
#FFFFFF	6.84	1.00	21.00	1.00
#000000	3.07	21.00	1.00	21.00
##FFFFFF	6.84	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#51481A

Deuteranopia (green-blind)

#726516

Tritanopia (blue-blind)

#BF0026

Achromatopsia (no color)

#5B5B5B

Design tokens & code

CSS

--color: #ad261d;
/* rgb */ color: rgb(173, 38, 29);
/* oklch */ color: oklch(49.0% 0.173 29.0);

Tailwind

colors: {
  custom: {
    50: '#cf6d5b',
    500: '#ad261d',
    950: '#000000',
  },
}

SCSS

$custom: #ad261d;
$custom-light: #cf6d5b;
$custom-dark: #000000;

JSON

{
  "hex": "#ad261d",
  "rgb": {
    "r": 173,
    "g": 38,
    "b": 29
  },
  "hsl": {
    "h": 3.75,
    "s": 71.287,
    "l": 39.608
  },
  "oklch": {
    "l": 0.49013,
    "c": 0.17263,
    "h": 29
  },
  "luminance": 0.10359
}

Semantic roles & 50–950 ramp

primary

#AD261D

secondary

#5DC2C9

accent

#E3EE3A

background

#FEF6F5

surface

#FCECE9

border

#D5C7C5

text

#160804

muted

#847A79

Preview Lab

Preview with #AD261D

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →