#AD2549#AD2549

#AD2549 is a mid, vivid pink. Relative luminance 0.107; OKLCH L 49.7% C 0.171 H 11.3°. Best body text is #FFFFFF at 6.69:1 contrast (WCAG AA passes).

Color values

HEX	#AD2549
RGB	rgb(173, 37, 73)
HSL	hsl(344, 65%, 41%)
HSV	hsv(344, 79%, 68%)
CMYK	cmyk(0%, 78.6%, 57.8%, 32.2%)
CIE-LAB	lab(39.06, 55.56, 13.45)
CIE-LCH	lch(39.06, 57.16, 13.61°)
OKLab	oklab(49.66% 0.1681 0.0336)
OKLCH	oklch(49.66% 0.171 11.3)
XYZ	xyz(19.0996, 10.6912, 7.3599)
Luminance	0.1069 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD2549 #25AD89

analogous

#AD258D #AD2549 #AD4525

triadic

#AD2549 #49AD25 #2549AD

tetradic

#AD2549 #8DAD25 #25AD89 #4525AD

square

#AD2549 #8DAD25 #25AD89 #4525AD

split-complementary

#AD2549 #25AD45 #258DAD

monochromatic

#480F1E #7B1A34 #AD2549 #D53A63 #E06D8B

Accessibility & contrast

On white

6.69

#AD2549 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.14

#AD2549 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD2549

6.69:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD2549	#FFFFFF	#000000	##FFFFFF
##AD2549	1.00	6.69	3.14	6.69
#FFFFFF	6.69	1.00	21.00	1.00
#000000	3.14	21.00	1.00	21.00
##FFFFFF	6.69	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#4B4A4A

Deuteranopia (green-blind)

#6D6646

Tritanopia (blue-blind)

#BD0035

Achromatopsia (no color)

#5C5C5C

Design tokens & code

CSS

--color: #ad2549;
/* rgb */ color: rgb(173, 37, 73);
/* oklch */ color: oklch(49.7% 0.171 11.3);

Tailwind

colors: {
  custom: {
    50: '#cc6d7b',
    500: '#ad2549',
    950: '#000000',
  },
}

SCSS

$custom: #ad2549;
$custom-light: #cc6d7b;
$custom-dark: #000000;

JSON

{
  "hex": "#ad2549",
  "rgb": {
    "r": 173,
    "g": 37,
    "b": 73
  },
  "hsl": {
    "h": 344.118,
    "s": 64.762,
    "l": 41.176
  },
  "oklch": {
    "l": 0.49655,
    "c": 0.17143,
    "h": 11.3
  },
  "luminance": 0.10688
}

Semantic roles & 50–950 ramp

primary

#AD2549

secondary

#68C6AD

accent

#E8BB40

background

#FDF7F7

surface

#FAEDED

border

#D3C8C8

text

#150809

muted

#837B7B

Preview Lab

Preview with #AD2549

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →