#AD24BC#AD24BC

#AD24BC is a mid, highly saturated purple. Relative luminance 0.138; OKLCH L 54.8% C 0.234 H 323.5°. Best body text is #FFFFFF at 5.59:1 contrast (WCAG AA passes).

Color values

HEX	#AD24BC
RGB	rgb(173, 36, 188)
HSL	hsl(294, 68%, 44%)
HSV	hsv(294, 81%, 74%)
CMYK	cmyk(8%, 80.9%, 0%, 26.3%)
CIE-LAB	lab(43.91, 70.19, -49.76)
CIE-LCH	lch(43.91, 86.05, 324.67°)
OKLab	oklab(54.76% 0.188 -0.1391)
OKLCH	oklch(54.76% 0.234 323.5)
XYZ	xyz(26.9407, 13.7785, 48.8077)
Luminance	0.1378 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD24BC #33BC24

analogous

#6124BC #AD24BC #BC247F

triadic

#AD24BC #BCAD24 #24BCAD

tetradic

#AD24BC #BC6124 #33BC24 #247FBC

square

#AD24BC #BC6124 #33BC24 #247FBC

split-complementary

#AD24BC #7FBC24 #24BC61

monochromatic

#4E1055 #7E1A89 #AD24BC #CC42DB #DA76E5

Accessibility & contrast

On white

5.59

#AD24BC on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.76

#AD24BC on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD24BC

5.59:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD24BC	#FFFFFF	#000000	##FFFFFF
##AD24BC	1.00	5.59	3.76	5.59
#FFFFFF	5.59	1.00	21.00	1.00
#000000	3.76	21.00	1.00	21.00
##FFFFFF	5.59	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#005EC0

Deuteranopia (green-blind)

#426DB9

Tritanopia (blue-blind)

#B04472

Achromatopsia (no color)

#686868

Design tokens & code

CSS

--color: #ad24bc;
/* rgb */ color: rgb(173, 36, 188);
/* oklch */ color: oklch(54.8% 0.234 323.5);

Tailwind

colors: {
  custom: {
    50: '#ca71d1',
    500: '#ad24bc',
    950: '#000000',
  },
}

SCSS

$custom: #ad24bc;
$custom-light: #ca71d1;
$custom-dark: #000000;

JSON

{
  "hex": "#ad24bc",
  "rgb": {
    "r": 173,
    "g": 36,
    "b": 188
  },
  "hsl": {
    "h": 294.079,
    "s": 67.857,
    "l": 43.922
  },
  "oklch": {
    "l": 0.54763,
    "c": 0.23389,
    "h": 323.5
  },
  "luminance": 0.13777
}

Semantic roles & 50–950 ramp

primary

#AD24BC

secondary

#79CC70

accent

#EB3D4E

background

#FCF7FC

surface

#F9EDF9

border

#D2C8D2

text

#140914

muted

#827B82

Preview Lab

Preview with #AD24BC

Body copy rendered with the generated semantic roles for this colour.

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