#AD24B0#AD24B0

#AD24B0 is a mid, highly saturated purple. Relative luminance 0.133; OKLCH L 54.0% C 0.225 H 327.2°. Best body text is #FFFFFF at 5.74:1 contrast (WCAG AA passes).

Color values

HEX	#AD24B0
RGB	rgb(173, 36, 176)
HSL	hsl(299, 66%, 42%)
HSV	hsv(299, 80%, 69%)
CMYK	cmyk(1.7%, 79.5%, 0%, 31%)
CIE-LAB	lab(43.19, 68.21, -43.86)
CIE-LCH	lch(43.19, 81.10, 327.26°)
OKLab	oklab(54.02% 0.189 -0.1219)
OKLCH	oklch(54.02% 0.225 327.2)
XYZ	xyz(25.7005, 13.2825, 42.2760)
Luminance	0.1328 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD24B0 #27B024

analogous

#6724B0 #AD24B0 #B0246D

triadic

#AD24B0 #B0AD24 #24B0AD

tetradic

#AD24B0 #B06724 #27B024 #246DB0

square

#AD24B0 #B06724 #27B024 #246DB0

split-complementary

#AD24B0 #6DB024 #24B067

monochromatic

#490F4A #7B1A7D #AD24B0 #D33AD7 #DF6DE1

Accessibility & contrast

On white

5.74

#AD24B0 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.66

#AD24B0 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD24B0

5.74:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD24B0	#FFFFFF	#000000	##FFFFFF
##AD24B0	1.00	5.74	3.66	5.74
#FFFFFF	5.74	1.00	21.00	1.00
#000000	3.66	21.00	1.00	21.00
##FFFFFF	5.74	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#005BB4

Deuteranopia (green-blind)

#4B6CAD

Tritanopia (blue-blind)

#B23E6B

Achromatopsia (no color)

#666666

Design tokens & code

CSS

--color: #ad24b0;
/* rgb */ color: rgb(173, 36, 176);
/* oklch */ color: oklch(54.0% 0.225 327.2);

Tailwind

colors: {
  custom: {
    50: '#ca71c8',
    500: '#ad24b0',
    950: '#000000',
  },
}

SCSS

$custom: #ad24b0;
$custom-light: #ca71c8;
$custom-dark: #000000;

JSON

{
  "hex": "#ad24b0",
  "rgb": {
    "r": 173,
    "g": 36,
    "b": 176
  },
  "hsl": {
    "h": 298.714,
    "s": 66.038,
    "l": 41.569
  },
  "oklch": {
    "l": 0.54015,
    "c": 0.22487,
    "h": 327.2
  },
  "luminance": 0.13281
}

Semantic roles & 50–950 ramp

primary

#AD24B0

secondary

#6AC868

accent

#E93F42

background

#FCF7FC

surface

#F9EDF8

border

#D2C8D1

text

#140913

muted

#827B82

Preview Lab

Preview with #AD24B0

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →