#AD24AF#AD24AF

#AD24AF is a mid, highly saturated purple. Relative luminance 0.132; OKLCH L 54.0% C 0.224 H 327.5°. Best body text is #FFFFFF at 5.76:1 contrast (WCAG AA passes).

Color values

HEX#AD24AF
RGBrgb(173, 36, 175)
HSLhsl(299, 66%, 41%)
HSVhsv(299, 79%, 69%)
CMYKcmyk(1.1%, 79.4%, 0%, 31.4%)
CIE-LABlab(43.13, 68.05, -43.36)
CIE-LCHlch(43.13, 80.69, 327.49°)
OKLaboklab(53.96% 0.189 -0.1204)
OKLCHoklch(53.96% 0.224 327.5)
XYZxyz(25.6020, 13.2430, 41.7568)
Luminance0.1324 (WCAG relative)
Temperatureneutral
Familypurple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary
#AD24AF #26AF24
analogous
#6824AF #AD24AF #AF246C
triadic
#AD24AF #AFAD24 #24AFAD
tetradic
#AD24AF #AF6824 #26AF24 #246CAF
square
#AD24AF #AF6824 #26AF24 #246CAF
split-complementary
#AD24AF #6CAF24 #24AF68
monochromatic
#490F49 #7B1A7C #AD24AF #D43AD6 #DF6DE1

Accessibility & contrast

On white

5.76
#AD24AF on #FFFFFF
AA ✓AA large ✓AAA ✗

On black

3.65
#AD24AF on #000000
AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD24AF
5.76:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg##AD24AF#FFFFFF#000000##FFFFFF
##AD24AF1.005.763.655.76
#FFFFFF5.761.0021.001.00
#0000003.6521.001.0021.00
##FFFFFF5.761.0021.001.00

Color blindness preview

Protanopia (red-blind)
#005BB3
Deuteranopia (green-blind)
#4B6CAC
Tritanopia (blue-blind)
#B23D6A
Achromatopsia (no color)
#666666

Design tokens & code

CSS
--color: #ad24af;
/* rgb */ color: rgb(173, 36, 175);
/* oklch */ color: oklch(54.0% 0.224 327.5);
Tailwind
colors: {
  custom: {
    50: '#ca70c7',
    500: '#ad24af',
    950: '#000000',
  },
}
SCSS
$custom: #ad24af;
$custom-light: #ca70c7;
$custom-dark: #000000;
JSON
{
  "hex": "#ad24af",
  "rgb": {
    "r": 173,
    "g": 36,
    "b": 175
  },
  "hsl": {
    "h": 299.137,
    "s": 65.877,
    "l": 41.373
  },
  "oklch": {
    "l": 0.53955,
    "c": 0.22413,
    "h": 327.5
  },
  "luminance": 0.13241
}

Semantic roles & 50–950 ramp

primary
#AD24AF
secondary
#69C768
accent
#E93F41
background
#FCF7FC
surface
#F9EDF8
border
#D2C8D1
text
#140913
muted
#827B82

Preview Lab

Preview with #AD24AF

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →

#AD24AF Color — HEX, RGB, HSL, OKLCH & Contrast — Tintiva