#AD24AF#AD24AF

#AD24AF is a mid, highly saturated purple. Relative luminance 0.132; OKLCH L 54.0% C 0.224 H 327.5°. Best body text is #FFFFFF at 5.76:1 contrast (WCAG AA passes).

Color values

HEX	#AD24AF
RGB	rgb(173, 36, 175)
HSL	hsl(299, 66%, 41%)
HSV	hsv(299, 79%, 69%)
CMYK	cmyk(1.1%, 79.4%, 0%, 31.4%)
CIE-LAB	lab(43.13, 68.05, -43.36)
CIE-LCH	lch(43.13, 80.69, 327.49°)
OKLab	oklab(53.96% 0.189 -0.1204)
OKLCH	oklch(53.96% 0.224 327.5)
XYZ	xyz(25.6020, 13.2430, 41.7568)
Luminance	0.1324 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD24AF #26AF24

analogous

#6824AF #AD24AF #AF246C

triadic

#AD24AF #AFAD24 #24AFAD

tetradic

#AD24AF #AF6824 #26AF24 #246CAF

square

#AD24AF #AF6824 #26AF24 #246CAF

split-complementary

#AD24AF #6CAF24 #24AF68

monochromatic

#490F49 #7B1A7C #AD24AF #D43AD6 #DF6DE1

Accessibility & contrast

On white

5.76

#AD24AF on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.65

#AD24AF on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD24AF

5.76:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD24AF	#FFFFFF	#000000	##FFFFFF
##AD24AF	1.00	5.76	3.65	5.76
#FFFFFF	5.76	1.00	21.00	1.00
#000000	3.65	21.00	1.00	21.00
##FFFFFF	5.76	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#005BB3

Deuteranopia (green-blind)

#4B6CAC

Tritanopia (blue-blind)

#B23D6A

Achromatopsia (no color)

#666666

Design tokens & code

CSS

--color: #ad24af;
/* rgb */ color: rgb(173, 36, 175);
/* oklch */ color: oklch(54.0% 0.224 327.5);

Tailwind

colors: {
  custom: {
    50: '#ca70c7',
    500: '#ad24af',
    950: '#000000',
  },
}

SCSS

$custom: #ad24af;
$custom-light: #ca70c7;
$custom-dark: #000000;

JSON

{
  "hex": "#ad24af",
  "rgb": {
    "r": 173,
    "g": 36,
    "b": 175
  },
  "hsl": {
    "h": 299.137,
    "s": 65.877,
    "l": 41.373
  },
  "oklch": {
    "l": 0.53955,
    "c": 0.22413,
    "h": 327.5
  },
  "luminance": 0.13241
}

Semantic roles & 50–950 ramp

primary

#AD24AF

secondary

#69C768

accent

#E93F41

background

#FCF7FC

surface

#F9EDF8

border

#D2C8D1

text

#140913

muted

#827B82

Preview Lab

Preview with #AD24AF

Body copy rendered with the generated semantic roles for this colour.

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