#AD24AD#AD24AD

#AD24AD is a mid, highly saturated purple. Relative luminance 0.132; OKLCH L 53.8% C 0.223 H 328.1°. Best body text is #FFFFFF at 5.78:1 contrast (WCAG AA passes).

Color values

HEX	#AD24AD
RGB	rgb(173, 36, 173)
HSL	hsl(300, 66%, 41%)
HSV	hsv(300, 79%, 68%)
CMYK	cmyk(0%, 79.2%, 0%, 32.2%)
CIE-LAB	lab(43.01, 67.73, -42.36)
CIE-LCH	lch(43.01, 79.89, 327.98°)
OKLab	oklab(53.84% 0.1891 -0.1175)
OKLCH	oklch(53.84% 0.223 328.1)
XYZ	xyz(25.4070, 13.1650, 40.7300)
Luminance	0.1316 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD24AD #24AD24

analogous

#6824AD #AD24AD #AD2468

triadic

#AD24AD #ADAD24 #24ADAD

tetradic

#AD24AD #AD6824 #24AD24 #2468AD

square

#AD24AD #AD6824 #24AD24 #2468AD

split-complementary

#AD24AD #68AD24 #24AD68

monochromatic

#480F48 #7A197A #AD24AD #D639D6 #E06BE0

Accessibility & contrast

On white

5.78

#AD24AD on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.63

#AD24AD on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD24AD

5.78:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD24AD	#FFFFFF	#000000	##FFFFFF
##AD24AD	1.00	5.78	3.63	5.78
#FFFFFF	5.78	1.00	21.00	1.00
#000000	3.63	21.00	1.00	21.00
##FFFFFF	5.78	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#005AB1

Deuteranopia (green-blind)

#4D6CAA

Tritanopia (blue-blind)

#B33C69

Achromatopsia (no color)

#666666

Design tokens & code

CSS

--color: #ad24ad;
/* rgb */ color: rgb(173, 36, 173);
/* oklch */ color: oklch(53.8% 0.223 328.1);

Tailwind

colors: {
  custom: {
    50: '#ca70c6',
    500: '#ad24ad',
    950: '#000000',
  },
}

SCSS

$custom: #ad24ad;
$custom-light: #ca70c6;
$custom-dark: #000000;

JSON

{
  "hex": "#ad24ad",
  "rgb": {
    "r": 173,
    "g": 36,
    "b": 173
  },
  "hsl": {
    "h": 300,
    "s": 65.55,
    "l": 40.98
  },
  "oklch": {
    "l": 0.53835,
    "c": 0.22265,
    "h": 328.1
  },
  "luminance": 0.13163
}

Semantic roles & 50–950 ramp

primary

#AD24AD

secondary

#66C666

accent

#E93F3F

background

#FCF7FC

surface

#F9EDF8

border

#D2C8D1

text

#140913

muted

#827B82

Preview Lab

Preview with #AD24AD

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →