#AD24AB#AD24AB

#AD24AB is a mid, highly saturated purple. Relative luminance 0.131; OKLCH L 53.7% C 0.221 H 328.8°. Best body text is #FFFFFF at 5.81:1 contrast (WCAG AA passes).

Color values

HEX	#AD24AB
RGB	rgb(173, 36, 171)
HSL	hsl(301, 66%, 41%)
HSV	hsv(301, 79%, 68%)
CMYK	cmyk(0%, 79.2%, 1.2%, 32.2%)
CIE-LAB	lab(42.90, 67.41, -41.36)
CIE-LCH	lch(42.90, 79.09, 328.47°)
OKLab	oklab(53.72% 0.1892 -0.1146)
OKLCH	oklch(53.72% 0.221 328.8)
XYZ	xyz(25.2149, 13.0882, 39.7184)
Luminance	0.1309 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD24AB #24AD26

analogous

#6A24AD #AD24AB #AD2466

triadic

#AD24AB #ABAD24 #24ABAD

tetradic

#AD24AB #AD6A24 #24AD26 #2466AD

square

#AD24AB #AD6A24 #24AD26 #2466AD

split-complementary

#AD24AB #66AD24 #24AD6A

monochromatic

#480F47 #7A1979 #AD24AB #D639D3 #E06BDF

Accessibility & contrast

On white

5.81

#AD24AB on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.62

#AD24AB on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD24AB

5.81:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD24AB	#FFFFFF	#000000	##FFFFFF
##AD24AB	1.00	5.81	3.62	5.81
#FFFFFF	5.81	1.00	21.00	1.00
#000000	3.62	21.00	1.00	21.00
##FFFFFF	5.81	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#005AAE

Deuteranopia (green-blind)

#4E6BA8

Tritanopia (blue-blind)

#B33B68

Achromatopsia (no color)

#656565

Design tokens & code

CSS

--color: #ad24ab;
/* rgb */ color: rgb(173, 36, 171);
/* oklch */ color: oklch(53.7% 0.221 328.8);

Tailwind

colors: {
  custom: {
    50: '#ca70c4',
    500: '#ad24ab',
    950: '#000000',
  },
}

SCSS

$custom: #ad24ab;
$custom-light: #ca70c4;
$custom-dark: #000000;

JSON

{
  "hex": "#ad24ab",
  "rgb": {
    "r": 173,
    "g": 36,
    "b": 171
  },
  "hsl": {
    "h": 300.876,
    "s": 65.55,
    "l": 40.98
  },
  "oklch": {
    "l": 0.53716,
    "c": 0.22119,
    "h": 328.8
  },
  "luminance": 0.13086
}

Semantic roles & 50–950 ramp

primary

#AD24AB

secondary

#66C668

accent

#E9423F

background

#FCF7FC

surface

#F9EDF8

border

#D2C8D1

text

#140913

muted

#827B82

Preview Lab

Preview with #AD24AB

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →