#AD24AA#AD24AA

#AD24AA is a mid, highly saturated purple. Relative luminance 0.130; OKLCH L 53.7% C 0.220 H 329.1°. Best body text is #FFFFFF at 5.82:1 contrast (WCAG AA passes).

Color values

HEX	#AD24AA
RGB	rgb(173, 36, 170)
HSL	hsl(301, 66%, 41%)
HSV	hsv(301, 79%, 68%)
CMYK	cmyk(0%, 79.2%, 1.7%, 32.2%)
CIE-LAB	lab(42.84, 67.26, -40.85)
CIE-LCH	lch(42.84, 78.69, 328.72°)
OKLab	oklab(53.66% 0.1892 -0.1131)
OKLCH	oklch(53.66% 0.22 329.1)
XYZ	xyz(25.1200, 13.0502, 39.2183)
Luminance	0.1305 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD24AA #24AD27

analogous

#6B24AD #AD24AA #AD2465

triadic

#AD24AA #AAAD24 #24AAAD

tetradic

#AD24AA #AD6B24 #24AD27 #2465AD

square

#AD24AA #AD6B24 #24AD27 #2465AD

split-complementary

#AD24AA #65AD24 #24AD6B

monochromatic

#480F46 #7A1978 #AD24AA #D639D2 #E06BDE

Accessibility & contrast

On white

5.82

#AD24AA on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.61

#AD24AA on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD24AA

5.82:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD24AA	#FFFFFF	#000000	##FFFFFF
##AD24AA	1.00	5.82	3.61	5.82
#FFFFFF	5.82	1.00	21.00	1.00
#000000	3.61	21.00	1.00	21.00
##FFFFFF	5.82	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#005AAD

Deuteranopia (green-blind)

#4E6BA7

Tritanopia (blue-blind)

#B33A67

Achromatopsia (no color)

#656565

Design tokens & code

CSS

--color: #ad24aa;
/* rgb */ color: rgb(173, 36, 170);
/* oklch */ color: oklch(53.7% 0.220 329.1);

Tailwind

colors: {
  custom: {
    50: '#c970c4',
    500: '#ad24aa',
    950: '#000000',
  },
}

SCSS

$custom: #ad24aa;
$custom-light: #c970c4;
$custom-dark: #000000;

JSON

{
  "hex": "#ad24aa",
  "rgb": {
    "r": 173,
    "g": 36,
    "b": 170
  },
  "hsl": {
    "h": 301.314,
    "s": 65.55,
    "l": 40.98
  },
  "oklch": {
    "l": 0.53657,
    "c": 0.22045,
    "h": 329.1
  },
  "luminance": 0.13048
}

Semantic roles & 50–950 ramp

primary

#AD24AA

secondary

#66C669

accent

#E9433F

background

#FCF7FC

surface

#F9EDF8

border

#D2C8D1

text

#140913

muted

#827B82

Preview Lab

Preview with #AD24AA

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →