#AD24A0#AD24A0

#AD24A0 is a mid, highly saturated purple. Relative luminance 0.127; OKLCH L 53.1% C 0.213 H 332.5°. Best body text is #FFFFFF at 5.94:1 contrast (WCAG AA passes).

Color values

HEX	#AD24A0
RGB	rgb(173, 36, 160)
HSL	hsl(306, 66%, 41%)
HSV	hsv(306, 79%, 68%)
CMYK	cmyk(0%, 79.2%, 7.5%, 32.2%)
CIE-LAB	lab(42.29, 65.71, -35.75)
CIE-LCH	lch(42.29, 74.81, 331.45°)
OKLab	oklab(53.09% 0.1892 -0.0984)
OKLCH	oklch(53.09% 0.213 332.5)
XYZ	xyz(24.2097, 12.6861, 34.4245)
Luminance	0.1268 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD24A0 #24AD31

analogous

#7524AD #AD24A0 #AD245C

triadic

#AD24A0 #A0AD24 #24A0AD

tetradic

#AD24A0 #AD7524 #24AD31 #245CAD

square

#AD24A0 #AD7524 #24AD31 #245CAD

split-complementary

#AD24A0 #5CAD24 #24AD75

monochromatic

#480F42 #7A1971 #AD24A0 #D639C7 #E06BD5

Accessibility & contrast

On white

5.94

#AD24A0 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.54

#AD24A0 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD24A0

5.94:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD24A0	#FFFFFF	#000000	##FFFFFF
##AD24A0	1.00	5.94	3.54	5.94
#FFFFFF	5.94	1.00	21.00	1.00
#000000	3.54	21.00	1.00	21.00
##FFFFFF	5.94	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#1A58A3

Deuteranopia (green-blind)

#546B9D

Tritanopia (blue-blind)

#B53562

Achromatopsia (no color)

#646464

Design tokens & code

CSS

--color: #ad24a0;
/* rgb */ color: rgb(173, 36, 160);
/* oklch */ color: oklch(53.1% 0.213 332.5);

Tailwind

colors: {
  custom: {
    50: '#c970bc',
    500: '#ad24a0',
    950: '#000000',
  },
}

SCSS

$custom: #ad24a0;
$custom-light: #c970bc;
$custom-dark: #000000;

JSON

{
  "hex": "#ad24a0",
  "rgb": {
    "r": 173,
    "g": 36,
    "b": 160
  },
  "hsl": {
    "h": 305.693,
    "s": 65.55,
    "l": 40.98
  },
  "oklch": {
    "l": 0.53085,
    "c": 0.21326,
    "h": 332.5
  },
  "luminance": 0.12684
}

Semantic roles & 50–950 ramp

primary

#AD24A0

secondary

#66C670

accent

#E94F3F

background

#FCF7FB

surface

#F9EDF6

border

#D2C8D0

text

#140912

muted

#827B81

Preview Lab

Preview with #AD24A0

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →