#AD249F#AD249F

#AD249F is a mid, highly saturated purple. Relative luminance 0.126; OKLCH L 53.0% C 0.213 H 332.9°. Best body text is #FFFFFF at 5.95:1 contrast (WCAG AA passes).

Color values

HEX	#AD249F
RGB	rgb(173, 36, 159)
HSL	hsl(306, 66%, 41%)
HSV	hsv(306, 79%, 68%)
CMYK	cmyk(0%, 79.2%, 8.1%, 32.2%)
CIE-LAB	lab(42.23, 65.56, -35.24)
CIE-LCH	lch(42.23, 74.43, 331.74°)
OKLab	oklab(53.03% 0.1892 -0.0969)
OKLCH	oklch(53.03% 0.213 332.9)
XYZ	xyz(24.1226, 12.6513, 33.9656)
Luminance	0.1265 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD249F #24AD32

analogous

#7624AD #AD249F #AD245B

triadic

#AD249F #9FAD24 #249FAD

tetradic

#AD249F #AD7624 #24AD32 #245BAD

square

#AD249F #AD7624 #24AD32 #245BAD

split-complementary

#AD249F #5BAD24 #24AD76

monochromatic

#480F42 #7A1970 #AD249F #D639C6 #E06BD4

Accessibility & contrast

On white

5.95

#AD249F on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.53

#AD249F on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD249F

5.95:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD249F	#FFFFFF	#000000	##FFFFFF
##AD249F	1.00	5.95	3.53	5.95
#FFFFFF	5.95	1.00	21.00	1.00
#000000	3.53	21.00	1.00	21.00
##FFFFFF	5.95	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#1B57A2

Deuteranopia (green-blind)

#546A9C

Tritanopia (blue-blind)

#B53461

Achromatopsia (no color)

#646464

Design tokens & code

CSS

--color: #ad249f;
/* rgb */ color: rgb(173, 36, 159);
/* oklch */ color: oklch(53.0% 0.213 332.9);

Tailwind

colors: {
  custom: {
    50: '#c970bc',
    500: '#ad249f',
    950: '#000000',
  },
}

SCSS

$custom: #ad249f;
$custom-light: #c970bc;
$custom-dark: #000000;

JSON

{
  "hex": "#ad249f",
  "rgb": {
    "r": 173,
    "g": 36,
    "b": 159
  },
  "hsl": {
    "h": 306.131,
    "s": 65.55,
    "l": 40.98
  },
  "oklch": {
    "l": 0.53029,
    "c": 0.21256,
    "h": 332.9
  },
  "luminance": 0.12649
}

Semantic roles & 50–950 ramp

primary

#AD249F

secondary

#66C670

accent

#E9513F

background

#FCF7FB

surface

#F9EDF6

border

#D2C8D0

text

#140912

muted

#827B81

Preview Lab

Preview with #AD249F

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →