#AD249D#AD249D

#AD249D is a mid, highly saturated purple. Relative luminance 0.126; OKLCH L 52.9% C 0.211 H 333.6°. Best body text is #FFFFFF at 5.97:1 contrast (WCAG AA passes).

Color values

HEX	#AD249D
RGB	rgb(173, 36, 157)
HSL	hsl(307, 66%, 41%)
HSV	hsv(307, 79%, 68%)
CMYK	cmyk(0%, 79.2%, 9.2%, 32.2%)
CIE-LAB	lab(42.13, 65.26, -34.20)
CIE-LCH	lch(42.13, 73.68, 332.34°)
OKLab	oklab(52.92% 0.1891 -0.0939)
OKLCH	oklch(52.92% 0.211 333.6)
XYZ	xyz(23.9505, 12.5824, 33.0590)
Luminance	0.1258 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD249D #24AD34

analogous

#7824AD #AD249D #AD2458

triadic

#AD249D #9DAD24 #249DAD

tetradic

#AD249D #AD7824 #24AD34 #2458AD

square

#AD249D #AD7824 #24AD34 #2458AD

split-complementary

#AD249D #58AD24 #24AD78

monochromatic

#480F41 #7A196F #AD249D #D639C3 #E06BD3

Accessibility & contrast

On white

5.97

#AD249D on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.52

#AD249D on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD249D

5.97:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD249D	#FFFFFF	#000000	##FFFFFF
##AD249D	1.00	5.97	3.52	5.97
#FFFFFF	5.97	1.00	21.00	1.00
#000000	3.52	21.00	1.00	21.00
##FFFFFF	5.97	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#1E57A0

Deuteranopia (green-blind)

#556A9A

Tritanopia (blue-blind)

#B53360

Achromatopsia (no color)

#636363

Design tokens & code

CSS

--color: #ad249d;
/* rgb */ color: rgb(173, 36, 157);
/* oklch */ color: oklch(52.9% 0.211 333.6);

Tailwind

colors: {
  custom: {
    50: '#c970ba',
    500: '#ad249d',
    950: '#000000',
  },
}

SCSS

$custom: #ad249d;
$custom-light: #c970ba;
$custom-dark: #000000;

JSON

{
  "hex": "#ad249d",
  "rgb": {
    "r": 173,
    "g": 36,
    "b": 157
  },
  "hsl": {
    "h": 307.007,
    "s": 65.55,
    "l": 40.98
  },
  "oklch": {
    "l": 0.5292,
    "c": 0.21116,
    "h": 333.6
  },
  "luminance": 0.1258
}

Semantic roles & 50–950 ramp

primary

#AD249D

secondary

#66C672

accent

#E9533F

background

#FCF7FB

surface

#F9EDF6

border

#D2C8D0

text

#140811

muted

#827B80

Preview Lab

Preview with #AD249D

Body copy rendered with the generated semantic roles for this colour.

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