#AD249B#AD249B

#AD249B is a mid, highly saturated purple. Relative luminance 0.125; OKLCH L 52.8% C 0.210 H 334.3°. Best body text is #FFFFFF at 6.00:1 contrast (WCAG AA passes).

Color values

HEX	#AD249B
RGB	rgb(173, 36, 155)
HSL	hsl(308, 66%, 41%)
HSV	hsv(308, 79%, 68%)
CMYK	cmyk(0%, 79.2%, 10.4%, 32.2%)
CIE-LAB	lab(42.02, 64.97, -33.16)
CIE-LCH	lch(42.02, 72.94, 332.96°)
OKLab	oklab(52.81% 0.1891 -0.0909)
OKLCH	oklch(52.81% 0.21 334.3)
XYZ	xyz(23.7811, 12.5147, 32.1671)
Luminance	0.1251 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD249B #24AD36

analogous

#7A24AD #AD249B #AD2456

triadic

#AD249B #9BAD24 #249BAD

tetradic

#AD249B #AD7A24 #24AD36 #2456AD

square

#AD249B #AD7A24 #24AD36 #2456AD

split-complementary

#AD249B #56AD24 #24AD7A

monochromatic

#480F40 #7A196E #AD249B #D639C1 #E06BD1

Accessibility & contrast

On white

6.00

#AD249B on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.50

#AD249B on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD249B

6.00:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD249B	#FFFFFF	#000000	##FFFFFF
##AD249B	1.00	6.00	3.50	6.00
#FFFFFF	6.00	1.00	21.00	1.00
#000000	3.50	21.00	1.00	21.00
##FFFFFF	6.00	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#21579E

Deuteranopia (green-blind)

#566A98

Tritanopia (blue-blind)

#B5325F

Achromatopsia (no color)

#636363

Design tokens & code

CSS

--color: #ad249b;
/* rgb */ color: rgb(173, 36, 155);
/* oklch */ color: oklch(52.8% 0.210 334.3);

Tailwind

colors: {
  custom: {
    50: '#c970b9',
    500: '#ad249b',
    950: '#000000',
  },
}

SCSS

$custom: #ad249b;
$custom-light: #c970b9;
$custom-dark: #000000;

JSON

{
  "hex": "#ad249b",
  "rgb": {
    "r": 173,
    "g": 36,
    "b": 155
  },
  "hsl": {
    "h": 307.883,
    "s": 65.55,
    "l": 40.98
  },
  "oklch": {
    "l": 0.52811,
    "c": 0.20977,
    "h": 334.3
  },
  "luminance": 0.12513
}

Semantic roles & 50–950 ramp

primary

#AD249B

secondary

#66C673

accent

#E9563F

background

#FCF7FB

surface

#F9EDF6

border

#D2C8D0

text

#140811

muted

#827B80

Preview Lab

Preview with #AD249B

Body copy rendered with the generated semantic roles for this colour.

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