#AD249A#AD249A

#AD249A is a mid, highly saturated purple. Relative luminance 0.125; OKLCH L 52.8% C 0.209 H 334.7°. Best body text is #FFFFFF at 6.01:1 contrast (WCAG AA passes).

Color values

HEX	#AD249A
RGB	rgb(173, 36, 154)
HSL	hsl(308, 66%, 41%)
HSV	hsv(308, 79%, 68%)
CMYK	cmyk(0%, 79.2%, 11%, 32.2%)
CIE-LAB	lab(41.97, 64.82, -32.64)
CIE-LCH	lch(41.97, 72.58, 333.27°)
OKLab	oklab(52.76% 0.189 -0.0894)
OKLCH	oklch(52.76% 0.209 334.7)
XYZ	xyz(23.6975, 12.4812, 31.7266)
Luminance	0.1248 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD249A #24AD37

analogous

#7B24AD #AD249A #AD2455

triadic

#AD249A #9AAD24 #249AAD

tetradic

#AD249A #AD7B24 #24AD37 #2455AD

square

#AD249A #AD7B24 #24AD37 #2455AD

split-complementary

#AD249A #55AD24 #24AD7B

monochromatic

#480F40 #7A196D #AD249A #D639C0 #E06BD0

Accessibility & contrast

On white

6.01

#AD249A on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.50

#AD249A on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD249A

6.01:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD249A	#FFFFFF	#000000	##FFFFFF
##AD249A	1.00	6.01	3.50	6.01
#FFFFFF	6.01	1.00	21.00	1.00
#000000	3.50	21.00	1.00	21.00
##FFFFFF	6.01	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#22569D

Deuteranopia (green-blind)

#576A97

Tritanopia (blue-blind)

#B6325E

Achromatopsia (no color)

#636363

Design tokens & code

CSS

--color: #ad249a;
/* rgb */ color: rgb(173, 36, 154);
/* oklch */ color: oklch(52.8% 0.209 334.7);

Tailwind

colors: {
  custom: {
    50: '#c970b8',
    500: '#ad249a',
    950: '#000000',
  },
}

SCSS

$custom: #ad249a;
$custom-light: #c970b8;
$custom-dark: #000000;

JSON

{
  "hex": "#ad249a",
  "rgb": {
    "r": 173,
    "g": 36,
    "b": 154
  },
  "hsl": {
    "h": 308.321,
    "s": 65.55,
    "l": 40.98
  },
  "oklch": {
    "l": 0.52757,
    "c": 0.20907,
    "h": 334.7
  },
  "luminance": 0.12479
}

Semantic roles & 50–950 ramp

primary

#AD249A

secondary

#66C674

accent

#E9573F

background

#FCF7FB

surface

#F9EDF6

border

#D2C8D0

text

#140811

muted

#827B80

Preview Lab

Preview with #AD249A

Body copy rendered with the generated semantic roles for this colour.

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