#AD2497#AD2497

#AD2497 is a mid, highly saturated purple. Relative luminance 0.124; OKLCH L 52.6% C 0.207 H 335.8°. Best body text is #FFFFFF at 6.04:1 contrast (WCAG AA passes).

Color values

HEX	#AD2497
RGB	rgb(173, 36, 151)
HSL	hsl(310, 66%, 41%)
HSV	hsv(310, 79%, 68%)
CMYK	cmyk(0%, 79.2%, 12.7%, 32.2%)
CIE-LAB	lab(41.82, 64.39, -31.07)
CIE-LCH	lch(41.82, 71.49, 334.24°)
OKLab	oklab(52.6% 0.1888 -0.0849)
OKLCH	oklch(52.6% 0.207 335.8)
XYZ	xyz(23.4508, 12.3825, 30.4272)
Luminance	0.1238 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD2497 #24AD3A

analogous

#7E24AD #AD2497 #AD2452

triadic

#AD2497 #97AD24 #2497AD

tetradic

#AD2497 #AD7E24 #24AD3A #2452AD

square

#AD2497 #AD7E24 #24AD3A #2452AD

split-complementary

#AD2497 #52AD24 #24AD7E

monochromatic

#480F3F #7A196B #AD2497 #D639BC #E06BCD

Accessibility & contrast

On white

6.04

#AD2497 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.48

#AD2497 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD2497

6.04:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD2497	#FFFFFF	#000000	##FFFFFF
##AD2497	1.00	6.04	3.48	6.04
#FFFFFF	6.04	1.00	21.00	1.00
#000000	3.48	21.00	1.00	21.00
##FFFFFF	6.04	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#25569A

Deuteranopia (green-blind)

#586A94

Tritanopia (blue-blind)

#B6305C

Achromatopsia (no color)

#636363

Design tokens & code

CSS

--color: #ad2497;
/* rgb */ color: rgb(173, 36, 151);
/* oklch */ color: oklch(52.6% 0.207 335.8);

Tailwind

colors: {
  custom: {
    50: '#c96fb6',
    500: '#ad2497',
    950: '#000000',
  },
}

SCSS

$custom: #ad2497;
$custom-light: #c96fb6;
$custom-dark: #000000;

JSON

{
  "hex": "#ad2497",
  "rgb": {
    "r": 173,
    "g": 36,
    "b": 151
  },
  "hsl": {
    "h": 309.635,
    "s": 65.55,
    "l": 40.98
  },
  "oklch": {
    "l": 0.52598,
    "c": 0.20703,
    "h": 335.8
  },
  "luminance": 0.1238
}

Semantic roles & 50–950 ramp

primary

#AD2497

secondary

#66C676

accent

#E95A3F

background

#FCF7FB

surface

#F9EDF6

border

#D2C8D0

text

#140811

muted

#827B80

Preview Lab

Preview with #AD2497

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →