#AD2497#AD2497

#AD2497 is a mid, highly saturated purple. Relative luminance 0.124; OKLCH L 52.6% C 0.207 H 335.8°. Best body text is #FFFFFF at 6.04:1 contrast (WCAG AA passes).

Color values

HEX#AD2497
RGBrgb(173, 36, 151)
HSLhsl(310, 66%, 41%)
HSVhsv(310, 79%, 68%)
CMYKcmyk(0%, 79.2%, 12.7%, 32.2%)
CIE-LABlab(41.82, 64.39, -31.07)
CIE-LCHlch(41.82, 71.49, 334.24°)
OKLaboklab(52.6% 0.1888 -0.0849)
OKLCHoklch(52.6% 0.207 335.8)
XYZxyz(23.4508, 12.3825, 30.4272)
Luminance0.1238 (WCAG relative)
Temperatureneutral
Familypurple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary
#AD2497 #24AD3A
analogous
#7E24AD #AD2497 #AD2452
triadic
#AD2497 #97AD24 #2497AD
tetradic
#AD2497 #AD7E24 #24AD3A #2452AD
square
#AD2497 #AD7E24 #24AD3A #2452AD
split-complementary
#AD2497 #52AD24 #24AD7E
monochromatic
#480F3F #7A196B #AD2497 #D639BC #E06BCD

Accessibility & contrast

On white

6.04
#AD2497 on #FFFFFF
AA ✓AA large ✓AAA ✗

On black

3.48
#AD2497 on #000000
AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD2497
6.04:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg##AD2497#FFFFFF#000000##FFFFFF
##AD24971.006.043.486.04
#FFFFFF6.041.0021.001.00
#0000003.4821.001.0021.00
##FFFFFF6.041.0021.001.00

Color blindness preview

Protanopia (red-blind)
#25569A
Deuteranopia (green-blind)
#586A94
Tritanopia (blue-blind)
#B6305C
Achromatopsia (no color)
#636363

Design tokens & code

CSS
--color: #ad2497;
/* rgb */ color: rgb(173, 36, 151);
/* oklch */ color: oklch(52.6% 0.207 335.8);
Tailwind
colors: {
  custom: {
    50: '#c96fb6',
    500: '#ad2497',
    950: '#000000',
  },
}
SCSS
$custom: #ad2497;
$custom-light: #c96fb6;
$custom-dark: #000000;
JSON
{
  "hex": "#ad2497",
  "rgb": {
    "r": 173,
    "g": 36,
    "b": 151
  },
  "hsl": {
    "h": 309.635,
    "s": 65.55,
    "l": 40.98
  },
  "oklch": {
    "l": 0.52598,
    "c": 0.20703,
    "h": 335.8
  },
  "luminance": 0.1238
}

Semantic roles & 50–950 ramp

primary
#AD2497
secondary
#66C676
accent
#E95A3F
background
#FCF7FB
surface
#F9EDF6
border
#D2C8D0
text
#140811
muted
#827B80

Preview Lab

Preview with #AD2497

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →

#AD2497 Color — HEX, RGB, HSL, OKLCH & Contrast — Tintiva