#AD2494#AD2494

#AD2494 is a mid, highly saturated pink. Relative luminance 0.123; OKLCH L 52.4% C 0.205 H 336.9°. Best body text is #FFFFFF at 6.07:1 contrast (WCAG AA passes).

Color values

HEX	#AD2494
RGB	rgb(173, 36, 148)
HSL	hsl(311, 66%, 41%)
HSV	hsv(311, 79%, 68%)
CMYK	cmyk(0%, 79.2%, 14.5%, 32.2%)
CIE-LAB	lab(41.67, 63.96, -29.49)
CIE-LCH	lch(41.67, 70.43, 335.25°)
OKLab	oklab(52.44% 0.1886 -0.0803)
OKLCH	oklch(52.44% 0.205 336.9)
XYZ	xyz(23.2102, 12.2863, 29.1604)
Luminance	0.1228 (WCAG relative)
Temperature	neutral
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD2494 #24AD3D

analogous

#8124AD #AD2494 #AD244F

triadic

#AD2494 #94AD24 #2494AD

tetradic

#AD2494 #AD8124 #24AD3D #244FAD

square

#AD2494 #AD8124 #24AD3D #244FAD

split-complementary

#AD2494 #4FAD24 #24AD81

monochromatic

#480F3D #7A1969 #AD2494 #D639B9 #E06BCB

Accessibility & contrast

On white

6.07

#AD2494 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.46

#AD2494 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD2494

6.07:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD2494	#FFFFFF	#000000	##FFFFFF
##AD2494	1.00	6.07	3.46	6.07
#FFFFFF	6.07	1.00	21.00	1.00
#000000	3.46	21.00	1.00	21.00
##FFFFFF	6.07	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#285597

Deuteranopia (green-blind)

#5A6A91

Tritanopia (blue-blind)

#B62E5B

Achromatopsia (no color)

#626262

Design tokens & code

CSS

--color: #ad2494;
/* rgb */ color: rgb(173, 36, 148);
/* oklch */ color: oklch(52.4% 0.205 336.9);

Tailwind

colors: {
  custom: {
    50: '#c96fb4',
    500: '#ad2494',
    950: '#000000',
  },
}

SCSS

$custom: #ad2494;
$custom-light: #c96fb4;
$custom-dark: #000000;

JSON

{
  "hex": "#ad2494",
  "rgb": {
    "r": 173,
    "g": 36,
    "b": 148
  },
  "hsl": {
    "h": 310.949,
    "s": 65.55,
    "l": 40.98
  },
  "oklch": {
    "l": 0.52441,
    "c": 0.205,
    "h": 336.9
  },
  "luminance": 0.12284
}

Semantic roles & 50–950 ramp

primary

#AD2494

secondary

#66C678

accent

#E95E3F

background

#FCF7FB

surface

#F9EDF6

border

#D2C8D0

text

#140811

muted

#827B80

Preview Lab

Preview with #AD2494

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →