#AD2494#AD2494

#AD2494 is a mid, highly saturated pink. Relative luminance 0.123; OKLCH L 52.4% C 0.205 H 336.9°. Best body text is #FFFFFF at 6.07:1 contrast (WCAG AA passes).

Color values

HEX#AD2494
RGBrgb(173, 36, 148)
HSLhsl(311, 66%, 41%)
HSVhsv(311, 79%, 68%)
CMYKcmyk(0%, 79.2%, 14.5%, 32.2%)
CIE-LABlab(41.67, 63.96, -29.49)
CIE-LCHlch(41.67, 70.43, 335.25°)
OKLaboklab(52.44% 0.1886 -0.0803)
OKLCHoklch(52.44% 0.205 336.9)
XYZxyz(23.2102, 12.2863, 29.1604)
Luminance0.1228 (WCAG relative)
Temperatureneutral
Familypink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary
#AD2494 #24AD3D
analogous
#8124AD #AD2494 #AD244F
triadic
#AD2494 #94AD24 #2494AD
tetradic
#AD2494 #AD8124 #24AD3D #244FAD
square
#AD2494 #AD8124 #24AD3D #244FAD
split-complementary
#AD2494 #4FAD24 #24AD81
monochromatic
#480F3D #7A1969 #AD2494 #D639B9 #E06BCB

Accessibility & contrast

On white

6.07
#AD2494 on #FFFFFF
AA ✓AA large ✓AAA ✗

On black

3.46
#AD2494 on #000000
AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD2494
6.07:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg##AD2494#FFFFFF#000000##FFFFFF
##AD24941.006.073.466.07
#FFFFFF6.071.0021.001.00
#0000003.4621.001.0021.00
##FFFFFF6.071.0021.001.00

Color blindness preview

Protanopia (red-blind)
#285597
Deuteranopia (green-blind)
#5A6A91
Tritanopia (blue-blind)
#B62E5B
Achromatopsia (no color)
#626262

Design tokens & code

CSS
--color: #ad2494;
/* rgb */ color: rgb(173, 36, 148);
/* oklch */ color: oklch(52.4% 0.205 336.9);
Tailwind
colors: {
  custom: {
    50: '#c96fb4',
    500: '#ad2494',
    950: '#000000',
  },
}
SCSS
$custom: #ad2494;
$custom-light: #c96fb4;
$custom-dark: #000000;
JSON
{
  "hex": "#ad2494",
  "rgb": {
    "r": 173,
    "g": 36,
    "b": 148
  },
  "hsl": {
    "h": 310.949,
    "s": 65.55,
    "l": 40.98
  },
  "oklch": {
    "l": 0.52441,
    "c": 0.205,
    "h": 336.9
  },
  "luminance": 0.12284
}

Semantic roles & 50–950 ramp

primary
#AD2494
secondary
#66C678
accent
#E95E3F
background
#FCF7FB
surface
#F9EDF6
border
#D2C8D0
text
#140811
muted
#827B80

Preview Lab

Preview with #AD2494

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →

#AD2494 Color — HEX, RGB, HSL, OKLCH & Contrast — Tintiva