#AD2491#AD2491

#AD2491 is a mid, highly saturated pink. Relative luminance 0.122; OKLCH L 52.3% C 0.203 H 338.1°. Best body text is #FFFFFF at 6.11:1 contrast (WCAG AA passes).

Color values

HEX	#AD2491
RGB	rgb(173, 36, 145)
HSL	hsl(312, 66%, 41%)
HSV	hsv(312, 79%, 68%)
CMYK	cmyk(0%, 79.2%, 16.2%, 32.2%)
CIE-LAB	lab(41.52, 63.53, -27.90)
CIE-LCH	lch(41.52, 69.39, 336.29°)
OKLab	oklab(52.29% 0.1883 -0.0758)
OKLCH	oklch(52.29% 0.203 338.1)
XYZ	xyz(22.9758, 12.1926, 27.9260)
Luminance	0.1219 (WCAG relative)
Temperature	neutral
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD2491 #24AD40

analogous

#8424AD #AD2491 #AD244C

triadic

#AD2491 #91AD24 #2491AD

tetradic

#AD2491 #AD8424 #24AD40 #244CAD

square

#AD2491 #AD8424 #24AD40 #244CAD

split-complementary

#AD2491 #4CAD24 #24AD84

monochromatic

#480F3C #7A1967 #AD2491 #D639B6 #E06BC8

Accessibility & contrast

On white

6.11

#AD2491 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.44

#AD2491 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD2491

6.11:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD2491	#FFFFFF	#000000	##FFFFFF
##AD2491	1.00	6.11	3.44	6.11
#FFFFFF	6.11	1.00	21.00	1.00
#000000	3.44	21.00	1.00	21.00
##FFFFFF	6.11	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#2B5594

Deuteranopia (green-blind)

#5B698E

Tritanopia (blue-blind)

#B72C59

Achromatopsia (no color)

#626262

Design tokens & code

CSS

--color: #ad2491;
/* rgb */ color: rgb(173, 36, 145);
/* oklch */ color: oklch(52.3% 0.203 338.1);

Tailwind

colors: {
  custom: {
    50: '#ca6fb1',
    500: '#ad2491',
    950: '#000000',
  },
}

SCSS

$custom: #ad2491;
$custom-light: #ca6fb1;
$custom-dark: #000000;

JSON

{
  "hex": "#ad2491",
  "rgb": {
    "r": 173,
    "g": 36,
    "b": 145
  },
  "hsl": {
    "h": 312.263,
    "s": 65.55,
    "l": 40.98
  },
  "oklch": {
    "l": 0.52288,
    "c": 0.20301,
    "h": 338.1
  },
  "luminance": 0.1219
}

Semantic roles & 50–950 ramp

primary

#AD2491

secondary

#66C67A

accent

#E9623F

background

#FCF7FA

surface

#F9EDF5

border

#D2C8CF

text

#140811

muted

#827B80

Preview Lab

Preview with #AD2491

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →